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How Ecommerce Websites Should Really Use Search – Figaro Digital Marketing Conference

Following her recent ‘SEO tips and advice’ workshop for the CIM, Ann Stanley will this week turn her attention to the importance of search in ecommerce. Ann’s presentation will be aimed at helping businesses to maximise the search efficiency of their ecommerce services. Speaking on 12th July, the presentation will form part of The Figaro…

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Channel Advisor – Catalyst Conference; Ecommerce Optimisation to Avoid Google Panda & Penguin Penalties & Improving On-Site Conversions

Ann Stanley opened one of the workshop sessions with her presentation on Improving traffic and conversion on your ecommerce website. Catalyst Conference is running for two days from 28th May, today, until 29th May. The conference organised by ChannelAdvisor has been established to teach marketers of ecommerce websites all about New Commerce.

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Drive More Traffic To Your Website – A CIM Presentation

Following the success of her previous CIM presentation on How To Drive More Traffic To Your Website, Ann Stanley is presenting an updated version of the seminar today in Leicester. This new presentation brings in even more hints and tips to make the most of your online marketing efforts in the ever-changing digital landscape, from…

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New Social Reports Added to Google Analytics

Measuring the value of social media activities has up until now, been quite a challenge. This is for good reason: it has been impossible to decipher what is happening to the content you publish, both on and off your website! So, as the role of social media develops as a sales channel, marketers and web…

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Top Tips on How to Integrate Your PPC & SEO Strategies

Presented by Ann Stanley yesterday at SES London, ‘Top tips on Integrating your PPC and SEO Strategies’ espouses the efficacy of using your PPC data to inform your SEO strategy with a “Combine and Conquer” approach. Beginning with a look at the initial stages of keyphrase research and identifying your levels of competition, Ann raises…

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Blog Writing Tools; How to Optimise Your Content With Zemanta.

Today’s is blog No.1 in a series from the Anicca Digital blog writers.  We’ll be streaming out a series of blogs focused on SEO tools and how they can work for you, so keep checking out our page for the latest news and How To guides for SEO tools.   Enrich your Blog with Zemanta…

Page Layout Affected in Google’s Algorithm Update
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Page Layout Affected in Google’s Algorithm Update

  In the latest Google’s webmaster blog post they announced that they will be tweaking the algorithm to take website page layouts into consideration. This update to the search engine results will only affect less than 1% of searches globally. Google has reacted to complaints that when you click on a search result and you…

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How to Protect Your SEO & Still Join The SOPA Protest As The Web Goes On Strike

Tomorrow (Wednesday 18th January) will see hundreds of websites ‘go dark’ in a bid to protest against US Congress legislation such as SOPA (Stop Online Piracy Act) and PIPA (Protect IP ACT). If you’re planning on joining the 12 hour ‘blackout’ protect your SEO efforts by following a few simple guidelines from Google.

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Google Reveals Why it Changes Your Title Tags in the Search Results

So you think you’ve created a great title tag and meta description but when you search for that page an alternative title appears. Why? We discover the truth about the alternative title tag decisions Google often makes with their latest blog post entitled ‘Better page titles in search results’. You’ll often read complaints about title…