How Ecommerce Websites Should Really Use Search – Figaro Digital Marketing Conference

Following her recent ‘SEO tips and advice' workshop for the CIM, Ann Stanley will this week turn her attention to the importance of search in ecommerce. Ann's presentation will be aimed at helping businesses to maximise the search efficiency of their ecommerce services.

Speaking on 12th July, the presentation will form part of The Figaro Digital Conference being held at the Royal College of Physicians. During the presentation, Ann will guide fellow professionals through the finer points of product search results and explain how recent Google updates have changed the SEO landscape, including:

• Penguin
• Venice
• Panda
• Fresh

These updates have changed the way that Google compile search results and had a huge effect on a variety of businesses across the web.

Ann will also explain how changes to Google's social media focus can affect search strategies. Have you noticed the increasing presence of Google+? The social network's importance to Google's search results will also be highlighted in the presentation.

Ann's presentation will follow the dynamic format of ‘Figaro 21s sessions'. This means 21 slides at 21 seconds per slide, so you can be sure of high quality content without the waffle 😉 The session is an unmissable opportunity for marketers and business professionals who want to develop their knowledge of ecommerce, within an SEO context.

Delegates will be able to gain valuable insights into how Google updates have already (and will in the future) affect their ecommerce services and search rankings. Search engines are constantly developing to tackle misuse and meet the demands of users. It is essential that online businesses stay abreast of these changes or risk being left behind…

Here’s a sneak peek of Ann’s presentation for those who can’t make it:

Ann Stanley is MD of Anicca Digital, with over 10 years' experience of online marketing. Ann is Google AdWords Accredited, a chartered marketer and provides online marketing training through the local Chamber of Commerce and the Chartered Institute of Marketing (CIM). Ann has also spoken at national and international events such as SMX and SES.

If your business needs help improving its online presence, get in touch with us here: Contact Anicca. We can provide advice and assistance with all SEO, PPC and ecommerce challenges.

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