If you don’t keep up to date with what’s happening on Google + you will not have noticed that it has been given an update and a fresh new look. This week Google updated its Google + Local pages with an optional update for now, so you can choose whether you go with the new…
You may or may not have heard the term ‘Cannibal Content’ or ‘Cannibalisation’ before. ‘Cannibal Content’ refers to when your website is essentially fighting itself with pages optimising for the same phrases, whether deliberately or by accident. This confuses Google and may be the reason for your poor rankings. We’ve outlined a brief guide on…
Local SEO is forever evolving and more and more businesses are now realising the importance local SEO plays in marketing. We’ve put together a little guide of must-haves for your local business. 1. Google My Business One of the most important things to have for your local business is a verified Google My Business profile….
In today’s online world Google is pretty much the epicentre of everything. With almost any question you ask in the real world you can count on the answer being ‘Google it’, meaning having your website visible in Google is more important than ever. That, though, is easier said than done. There are a number of major…
Ann Stanley delivers another stellar presentation at The National Franchise Exhibition to an audience of franchisees and entrepreneurs eager to learn about the latest developments in SEO. In the presentation, Ann imparts her experience and knowledge of using SEO to improve a business’ presence within local search engine results and provides tips on avoiding Google…
At Anicca Digital we are based in the heart of Leicester and provide search engine optimisation (SEO) to local companies within Leicester and the surrounding areas. We are an accredited Google Partner, who provide high quality digital services and customer service. You don’t need to take our word for it have a look through our…
Last week some of the Anicca team headed down for the second Brighton SEO event of the year. Held twice yearly at the Brighton Dome Brighton SEO is a free conference featuring speakers that specialise in all areas from local SEO, content, social and tech SEO. For me, it was my first experience of…
Unfortunately for small local businesses, Google has rolled out yet another update to its ever changing local results pages. Instead of the usual 7-pack of local listings on the first page of local searches, there are only 3 displayed now. In what most people are describing as a push towards more paid ad space on…
What is AdWords Dynamic Search Ads or DSA’s? Dynamic Search Ads or DSAs have been around now since October 2011 and they have allowed businesses to target customers based on web content and user searches. What this effectively meant was that if a user was to make a search, Google would crawl your site and…
Fresh from the CIM’s 9th annual Cambridge Digital Marketing Conference, Anicca MD, Ann Stanley’s Presentation on ‘What’s New in Search Marketing’ is available to download. In this presentation Ann goes through the most important new features available in the digital marketing landscape. She discusses the impending Google algorithm updates and shows you how to not only access, but make…