What Is Influencer Marketing? Influencer Marketing is where you use an individual’s influence to amplify your business message or campaigns. This can be through a number of mediums. It is a relationships based co-operation, and not just solely a monetary partnership. The popularity of using influencers in marketing campaigns has increased rapidly over the past…
Google has been beta testing a new version of Search Console for a little while, Google granted a sample of users access to the new beta version. The exciting news is that Google has now enabled access to this beta version to all Search Console users, so we can give you a sneak preview of what…
UPDATE: Google announced on the 26th March that the mobile-first index has now begun to roll out. Read the latest here In the increasingly mobile-first search world, it is no surprise that Google is adapting to the changing behaviours of its users. In recent years we’ve seen two specific algorithm updates focused on mobile friendliness,…
Facebook wishes to de-clutter people’s new feeds and prioritise the posts from friends and family whilst showing significantly fewer organic posts from commercial organisations. Since Facebook’s big announcement on removing organic posts out of news feeds, this has inevitably caused controversy within the social media world. For businesses who rely on promoting their brand (for…
Social Media provides your business with access to millions of potential customers. However, it also provides customers with easy access to your business. Users now have 24/7 access to their favourite brands on Social Media. Source: www.socialmediatoday.com Social Media puts customer service in the hands of the user, they can contact you free of charge…
What are UTM codes and why should you use them? A UTM code is a simple piece of code that you place at the end of a URL to track where your website traffic is coming from. This piece of code is used by Google Analytics to categorise where the visitor has come from, the…
When we meet a lot of our clients and start talking Facebook advertising they haven’t yet heard of Facebook Business Manager. This handy guide explains a little about the tool and why your business may benefit from it. We have also included step by step instructions of how to create an account for your business….
The Options and Costs of Using a Specialist PPC Agency and Management Services For Running Your Google Ads and Bing Ads Paid search or pay-per-click (PPC) are the traditional ways of describing Google Ads (previously AdWords) and Bing Ads because you only pay when someone clicks on your ad, rather than when your ad is…
Pall-Ex, the multi-award-winning international logistics business with its HQ based in Ellistown, Leicestershire, has announced the appointment of Anicca Digital to provide its PR, content marketing, search engine optimisation (SEO) and paid advertising services. Leicester-based Anicca Digital will be working closely with Pall-Ex’s in-house marketing & communications team. Caroline Spence, Anicca’s Director of Client Development said;…
Last year Anicca decided that we would chose a charity for the year, and try and raise as much money as we could for that chosen charity. Last year we chose The British Lung Foundation to raise money for, after we heard a story from one of our employees after she lost her mother and…
