With sharp insights into ecommerce, Ian Lockwood of Boom shares his rules for winning at Ecommerce SEO, highlighting the importance of identifying and fixing tech issues, alongside incorporating deep and broad content in order to improve click through rates. With Google making it more and more difficult for brands to see click through without having…
Think the run up to Christmas is the peak for retail and eCommerce sales? Think again. Seasoned search marketing professional Simon Jacobson of Bing has been examining the numbers. December’s traditional peak in sales has now been usurped by an American import, as Black Friday (followed closely by Cyber Monday) has helped to create…
E-Commercial 2017’s highly anticipated keynote speech came courtesy of Sabrina Garufi, Agency Development Manager at Google, helping UK agencies on all aspects of their digital activity, with a particular emphasis on growth. Plane, train, car or bus, followed by the short walk into the building, Sabrina begins with a real world comparison of how we…
The UK’s brightest minds in digital marketing gathered in Leicester once again for our annual E-Commercial Conference yesterday, sharing the latest techniques in PPC, SEO, PR and Social Media. Held at Leicester Racecourse, we brought the biggest names to the city, including Google and Bing, to offer e-commerce SMEs, in-house marketeers and our agency peers…
Part Two of our trip to Brighton SEO rounds up the highlights for the remainder of the team. There is a lot to take in throughout the day so studying the schedule and breaking it up lets us cover a lot more ground. Holly’s Highlights Brighton SEO provided a jam packed agenda of one thought…
Last week a few of the Anicca team headed down for the second Brighton SEO event of the year. Held twice yearly at the Brighton Centre, Brighton SEO is a search marketing conference featuring a range of speakers from the world of search. There is plenty to see and do through the day with 4…
Happy 10th Birthday Anicca In celebration of Anicca Digital’s 10th Birthday staff, friends and family were invited to come and enjoy a fun filled day and barbecue at the Anicca summer party. Hosted at the Old Horse pub in Leicester, the party was not only a celebration of Anicca’s successes over the last 10 years…
Following last year’s announcement that Microsoft would acquire LinkedIn, we have had some high expectations here at Anicca on how the news would positively transform the platform. Before April, progress was slow leaving us slightly disappointed but then matched audiences and lead forms opened up within the self-service ad-buying platform, which left us asking… “So…
Introduction The digital landscape has changed vastly over the last decade, as online consumers have become savvier and more technology aware. One of the main challenges for marketers is to adjust to this rapidly changing environment by quickly altering their strategies to meet the changing demand. Generation Z is soon to be entering the market…
With knowledge panels becoming increasingly informative, Google has now announced and released a new feature called ‘Posts’. Posts allows businesses to post news, promotions and events directly onto their Google Business listing. This is something that we’ve already started using at Anicca and there’s plenty we already love about it! Your updates appear on both…
