Frustrated with content production bottlenecks for SEO? It’s a common problem, and technologies like ChatGPT can help us to solve that problem. Welcome to the world of scalable AI content production. Common SEO Bottlenecks for Content Production Working in SEO, it’s common to encounter content production bottlenecks. A client comes to you, and it…
BrightonSEO 2022 is underway and we’re buzzing to see what tips, tricks, and trends we can glean from this year’s event. To help you keep up-to-date with the best and brightest in paid, organic, PR, and social media marketing we’re here to provide breakdowns of all the talks and presentations going on at the UK’s…
Maddy Potts, Head of Digital at the University of Nottingham, wastes no time in encouraging us to ditch the ‘content is king’ mantra, before revealing the only source you need to tap into for content inspiration. Over the last few years we’ve all had it drummed into us that ‘content is king’, but what does…
Most of the planet is online. Judith Lewis, of DeCabbit Consultancy, notes that “Much of peoples’ lives are centred around social media, and if used correctly, content could attract a higher volume of traffic by using social amplification.” Creating content that works Judith explains, “The way we consume content has changed. A 20 second video…
Forget using separate approaches for SEO and PR. For a successful campaign that delivers maximum coverage with added SEO benefits, you need an integrated approach from the start. PR coverage is essential for building brand awareness, but it can also support the type of quality link building that is essential to SEO, while bringing additional…
Writing for social media can be daunting. With multiple platforms that touch different target audiences and potential customer bases, plus the real-time nature of networks such as Twitter, no one would blame you for sitting in front of a blank screen, thinking ‘what do I do now?’ Well, help is at hand with our short…
According to Hubspot’s State of Inbound 2018 report, “55% of marketers say blog content creation is their top inbound marketing priority”. With content playing such an imperative role in digital marketing, (check out our top 12 reasons why content marketing is an important part of your marketing mix) there’s a constant challenge for marketers, and…
“By removing a few of the older stems completely you allow in light and also encourage the production of more youthful stems that will carry a generous crop of flowers.” Alan Titchmarsh As any avid gardener will tell you, pruning is an important part of stimulating growth in a well-tended garden. And content pruning is an…
We’ve seen a lot of new features appearing across social media in June and we’re only half way through the month! So, we thought it was time for a quick round up… 1. Shopping Tags in Instagram Stories Shoppable Instagram posts have been available in the feed for a little while but shopping just got…
Why Is Content Marketing Important? Content marketing is important as it instils confidence in the brand by demonstrating expertise, authoritativeness and trustworthiness and better satisfying users search needs. This, in turn, drives increased conversions and content marketing is also a core component of link earning strategies. As a fast-growing and highly effective marketing channel, businesses…
