Brand awareness is the first stepping stone and the foundation of all marketing activities. It is critical to increase the recognition of a brand and begins the process of driving performance-related objectives. Without brand awareness activity it becomes harder to prospect and increase your brand share in the market. 3 Factors of Brand Awareness Fosters…
BrightonSEO 2022 is underway and we’re buzzing to see what tips, tricks, and trends we can glean from this year’s event. To help you keep up-to-date with the best and brightest in paid, organic, PR, and social media marketing we’re here to provide breakdowns of all the talks and presentations going on at the UK’s…
PR and Content Marketing are disciples offered by Anicca as part of its digital marketing support offer. During the Leicester Digital Live Conference in February, we introduced what PR is, what Content Marketing looks like, and how the two work effectively together. Defining PR According to the UK’s Chartered Institute of Public Relations, PR is:…
Fernando Agulo presented “The State of Content Marketing” at the Anicca Digital’s 6th Leicester Digital Live Conference on 16th February. You can watch the replay here, download the pdf and read the summary below: Watch the video Read and download the pdf here 9.30 – The State of Content Marketing 2020 Global (1) Fernando…
Maddy Potts, Head of Digital at the University of Nottingham, wastes no time in encouraging us to ditch the ‘content is king’ mantra, before revealing the only source you need to tap into for content inspiration. Over the last few years we’ve all had it drummed into us that ‘content is king’, but what does…
Most of the planet is online. Judith Lewis, of DeCabbit Consultancy, notes that “Much of peoples’ lives are centred around social media, and if used correctly, content could attract a higher volume of traffic by using social amplification.” Creating content that works Judith explains, “The way we consume content has changed. A 20 second video…
Anicca Digital has strengthened its social media and content offers over the summer months by recruiting two new team members. Chris Dowse joined the company as Head of Social Media and Jess Goodridge joined as Content Marketing Manager. Both are from Nottingham. Chris Dowse joins Anicca from Center Parcs where he worked in campaigns for five…
Is the pen mightier than the sword? Then now’s the time to prove it by applying for our Content Marketing Manager vacancy at Anicca Digital. If storytelling is your bag and you can turn a few words into a ballad of our age then this is the position for you. Join our merry band of…
Forget using separate approaches for SEO and PR. For a successful campaign that delivers maximum coverage with added SEO benefits, you need an integrated approach from the start. PR coverage is essential for building brand awareness, but it can also support the type of quality link building that is essential to SEO, while bringing additional…
We’re on the hunt for a talented Content Marketing Manager to join our growing content marketing team. Download the full job spec. The Role The Content Marketing Manager will be responsible for the creation of and driving content marketing campaigns, delivering increases in traffic and conversions through paid, owned and earned channels. You will…