Digital marketing can feel like a Halloween haul, brimming with tricks (challenges) and treats (rewards) – but how do you make sure your bucket is full of goodies? It’s all about mastering the right blend of strategy, creativity, and analytical thinking… and today, we’re here to share a few spellbinding tips to help you…
Are you looking to learn more about SEO & PPC keyword research? We’ve compiled a two-part guide to using keyword and keyphrase research for your PPC and SEO campaigns, covering everything from what keywords are and why they are essential to understanding search intent and combining short-tail & long-tail keyphrases. Read on to get…
In August our Head of Client Strategy, Thom Shardlow and Paid Media Strategist, Matt Cocking, presented a webinar depicting how to drive visitors to your region, destinations and venues. What is a DMO? A DMO is a Destination Marketing Organisation, whose purpose is to promote destinations, attract visitors and develop a regional economy. …
In September, Anicca’s Head of Client Strategy Thom Shardlow, presented a webinar on how to utilise creatives for the holidays, with ideation and best practices. It’s easy to feel overwhelmed at this time of year, with Christmas approaching, and a number of other events all coming on top of one another; it can easily throw…
When looking for a job in Agency life, you might wonder are you suitable for it? Have you worked In-house marketing all your life and looking at a change? That is exactly the point I was in a year ago before I joined Anicca. Since then, it has been a great experience and showed me…
Leicester Digital Live (LDL) is Leicestershire’s premier digital marketing conference. Set up and hosted by ourselves, Anicca Digital, we are always looking for ways to support Midlands business and shine the spotlight on all the exciting opportunities in the county. This year’s event held at Winstanley House on the 7th of June was our…
Brand awareness is the first stepping stone and the foundation of all marketing activities. It is critical to increase the recognition of a brand and begins the process of driving performance-related objectives. Without brand awareness activity it becomes harder to prospect and increase your brand share in the market. 3 Factors of Brand Awareness Fosters…
Leicestershire’s premier digital marketing conference, Leicester Digital Live, is back with a bang this summer, with organiser’s Anicca Digital announcing it will take place, in person, on Tuesday 7th June. It will be held in the city’s Winstanley House venue which offers greater capacity than previous conferences, facilitating two simultaneous speaker events, and is also…
Name: Baz Keshwala Role: Paid Media Executive Hobbies: All things tech, learning new skills, playing card games, scrabble and chess Greetings all, as one of the newest members of the Paid Media team, allow me to introduce myself. My name is Baz Keshwala, born and raised in Leicester within a somewhat typical migrant family. Having…
Name: Aneta Kowacka Role: Paid Media Executive Hobbies: Motorcycle Trips, analysing TV Commercials and Mixology Hi everyone and thank you for your attention – I know time is valuable so I’ll try to make it quick and interesting. I moved to the UK almost four years ago to study Business and Management at De Montfort…