Undertaking competitor analysis is a crucial task for any marketer, to ensure your business has the information it needs to stay one step ahead. Why competitor analysis is important Competitor analysis offers many benefits that range from enabling your business to grow, to making your own campaigns and marketing more effective. The top 5 benefits…
BrightonSEO 2022 is underway and we’re buzzing to see what tips, tricks, and trends we can glean from this year’s event. To help you keep up-to-date with the best and brightest in paid, organic, PR, and social media marketing we’re here to provide breakdowns of all the talks and presentations going on at the UK’s…
Learn how to complete keyword research for your site with our two-part guide. We’ve put together the best tips and tools for keyphrase research for your SEO and PPC campaigns in 2022 to improve your site’s visibility in search engines. Read on to find useful tools for finding keywords, a guide to understanding and improving…
During 2021 we saw the murmurs of new trends taking shape, and past trends from 2020 start to take a back seat as the economy began to bounce back. Looking ahead to 2022, these are 5 of the key trends that I believe will start to take a lead and guide how we do digital….
Bootcamp Dates: 20th – 24th September 2021 Anicca is now looking to train our next group of Paid Media Executives to join our award-winning digital agency based in the heart of Leicester city. We are looking for new executives to join our growing team of paid media specialists; to learn how to create and manage…
PR and Content Marketing are disciples offered by Anicca as part of its digital marketing support offer. During the Leicester Digital Live Conference in February, we introduced what PR is, what Content Marketing looks like, and how the two work effectively together. Defining PR According to the UK’s Chartered Institute of Public Relations, PR is:…
Jono Alderson presented “Getting ready for the web of the future” at Anicca Digital’s 6th Leicester Digital Live Conference on 16th February. You can watch the replay here, download the pdf and read the summary below: Watch the video Read and download the pdf here 10-30am – Janusz Stabik, The Agency Coach Read the…
Russell McAthy presented “Using data to go travelling in time” at Anicca Digital’s 6th Leicester Digital Live Conference on 16th February. You can watch the replay, download the pdf and read the summary below: Watch the video Read and download the pdf here 2-30pm – Russell McAthy, Ringside-compressed Russell McAthy of Ringside Data, combines his…
Frederick Vallaeys presented “The Greatest Mind Shift in PPC Management History” at Anicca Digital’s 6th Leicester Digital Live Conference on 16th February. You can watch the replay here, download the pdf and read the summary below: Watch the Video Read and download the pdf here 4pm – Frederick Vallaeys, Optmyzr Read the summary Frederik Vallaeys of Optmyzr.com shares…
Chris Dowse presented “5 Things to Stop Doing for Better Integrated Marketing” at Anicca Digital’s 6th Leicester Digital Live Conference on 16th February. You can watch the replay here, download the pdf and read the summary below: Watch the Video Read and download the pdf here 1-30pm – Chris Dowse, Anicca Digital Read the summary Anicca’s own Chris…