As Google AdWords evolved into Google Ads, their machine learning has evolved too since the last time we looked at automation and the sheer volume of automated bidding strategies and Smart campaigns for each campaign type out there can be quite intimidating. Not to worry, we’re here to breakdown how automation works in Google Ads, what…
We’re delighted to announce that Anicca Digital has been nominated for 4 awards in the UK Biddable Media Awards. Our work for current client AA Labels has made it through to the shortlist for Paid Search Campaign of the Year and Agency-Led campaign of the Year. Managing Director Ann Stanley said “AA Labels is…
If you have been managing search advertising for a while, it can become difficult to keep coming up with original ideas for advert text, especially ideas that nicely fit to varying ad formats and character limits that are in place on the different platforms. Also regular ad testing is an important aspect of any successful…
If you are a Google Ads user, you may see numerous Impression Share (IS) metrics floating around, whether it’s Search top IS, Search abs. top IS or Impr. (Abs. Top) IS%. This article will break down all the Impression Share metrics (new and old), how you can improve Impression Share and how you can now…
When it comes to Google Ads, formerly Google AdWords, there are a lot of factors that can impact on your results and unless you have intimate knowledge of the platform it can be a minefield trying to know what to look for. Thankfully there are many digital agencies and freelancers out there that can help….
Finding the right digital marketing agency for your business can be a difficult and daunting process to start. Different cultures, working styles, massive choice, promises of success, the list of potential pitfalls is endless. Here I have made a list of a few key considerations when looking for a new digital agency to help set…
Experts in e-commerce and digital marketing brought their knowledge to Leicester yesterday for our annual E-Commercial Conference, sharing the latest updates in Paid Search, Organic Search, Social Media and Content. Big names including Sky and Thorntons Ferrero were among the speakers sharing their expertise in increasing web traffic and customer retention. Held at Leicester Racecourse,…
The opening talk at 2018’s eCommercial conference was courtesy of our own Ann Stanley, updating attendees on new developments across paid media. The State of Digital Advertising in 2018 As changes in the political and economic world continue to churn, physical shops on the high street struggle as the eCommerce sector booms. The UK…
As E-Commercial 2018 comes to a close, the last of our speakers, Andraž Štalec, CEO at digital marketing agency Red Orbit, shares his expertise on customer retention. With an increasing number of online retailers and a slowing growth of online user population, e-commerce businesses need a shift in focus. The number of returning customers is…
John Cave is Director of Shoptimised, a feed management software giving full control over product feed optimisation. He was at E-Commercial 2018 to share his top tips on optimising your product feed to improve click through rate, reduce wasted spend and increasing return on spend. What is Product Feed Optimisation? It is a process…