Jono Alderson presented “Getting ready for the web of the future” at Anicca Digital’s 6th Leicester Digital Live Conference on 16th February. You can watch the replay here, download the pdf and read the summary below: Watch the video Read and download the pdf here 10-30am – Janusz Stabik, The Agency Coach Read the…
Tomas Seliokas presented “Digital 100: Top Industry Trends of 2020” at Anicca Digital’s 6th Leicester Digital Live Conference on 16th February. You can watch the replay here, download the pdf and read the summary below: Watch the video Read and download the pdf here 12pm – Tomas Seliokas, SimilarWeb Read the summary As part of…
Fernando Agulo presented “The State of Content Marketing” at the Anicca Digital’s 6th Leicester Digital Live Conference on 16th February. You can watch the replay here, download the pdf and read the summary below: Watch the video Read and download the pdf here 9.30 – The State of Content Marketing 2020 Global (1) Fernando…
Welcome to part two of our blog series on how to maximise your digital marketing activities during COVID-19, with tips from Anicca Digital MD, Ann Stanley, who recently presented a webinar on the subject to Leicester University’s Innovation Hub as part of its Innovation Friday series. We’ve pulled together the key takeaways from the webinar…
Do you want to know how to maximise your digital marketing activities right now? Our MD Ann Stanley recently teamed up with Leicester University’s Innovation Hub, to host a webinar on the subject as part of its Innovation Friday series. Rather than battening down the hatches, Ann offers tips on maintaining a marketing presence even…
As we settle into week five of the UK’s COVID-19 lockdown, the Anicca Digital team is still working hard behind the scenes to adapt our clients’ marketing activities to new audience habits. At the start of lockdown we shared advice in our blog post Managing Your Digital Marketing Strategy During the COVID-19 Outbreak. And since…
Keeping up with a changing digital landscape had never been more necessary. As a result of coronavirus (COVID-19), audience behaviour has dramatically altered within the space of a few days and marketers are having to keep up, while changing tactics. At Anicca Digital, we embrace every opportunity to learn new skills or enhance our digital knowledge. As our team works from home…
With changing landscapes in the Search Engines Results Pages (SERPs), Fernando Angulo of SEMrush explains how to write your content for users as well as Google. The importance of featured snippets We conducted research into how content can best be used for SEO and how Google uses this information, keeping users on Google as opposed…
As the biggest SEO conference in the north, SearchLeeds has grown into a major event in the digital marketing calendar. Whatever your speciality – Content, Tech, PR, Paid Advertising – there’s something for all disciplines and all knowledge levels, making it a useful day out for both in-house and agency marketers. If you missed out on attending the conference, here are the top…
Forget using separate approaches for SEO and PR. For a successful campaign that delivers maximum coverage with added SEO benefits, you need an integrated approach from the start. PR coverage is essential for building brand awareness, but it can also support the type of quality link building that is essential to SEO, while bringing additional…