Digital marketing can feel like a Halloween haul, brimming with tricks (challenges) and treats (rewards) – but how do you make sure your bucket is full of goodies? It’s all about mastering the right blend of strategy, creativity, and analytical thinking… and today, we’re here to share a few spellbinding tips to help you…
LinkedIn is a valuable social platform for professional interactions. As a centre for thought leadership and company updates; the tone of LinkedIn is the perfect place to sound social posts that are too professional or specialised for the likes of Facebook or more visual platforms like Instagram. But how do you post on LinkedIn? And…
When TikTok was having its incredible rise during the pandemic, it was relatively normal to see videos gaining massive traction of 30M+ views (hello the likes of MEGA influencers such as Bella Poarch). However, going ‘viral’ on TikTok is very different now than in 2021. Organic growth on TikTok is not going to last forever…
Growing up in the 90s & 00’s I was an art kid at heart and I developed a fascination with cutting out images from my Smash Hits Magazines to create collages. If only I had an app that would save my hands (and my parents’ carpets) from being covered in Pritt Stick. Fast forward to…
Undertaking competitor analysis is a crucial task for any marketer, to ensure your business has the information it needs to stay one step ahead. Why competitor analysis is important Competitor analysis offers many benefits that range from enabling your business to grow, to making your own campaigns and marketing more effective. The top 5 benefits…
During 2021 we saw the murmurs of new trends taking shape, and past trends from 2020 start to take a back seat as the economy began to bounce back. Looking ahead to 2022, these are 5 of the key trends that I believe will start to take a lead and guide how we do digital….
We are thrilled to have won three industry awards for our work with global software client InfinityQS Inc. Our ‘Growing the Global Partner Program using LinkedIn’ campaign has won awards for: Best Use of Paid Social at the UK Social Media Awards Best Global Use of LinkedIn Ads at the Global Biddable Awards Global Social…
Our recent Leicester Digital Lockdown webinar from Head of Social Media, Chris Dowse, covered everything you need to know to start creating video content for your business. Video is the fastest growing format online, with the highest levels of engagement, making it an important channel for brands to utilise. We’ve put together a handy round-up…
In the latest of our Leicester Digital Lockdown webinars, Head of Social Media, Chris Dowse, talks all things video. As the fastest growing format online, video delivers the highest levels of engagement and as such, makes it a vital component of any digital marketing strategy. The talk includes tips on creating and distributing video content,…
Keeping up with a changing digital landscape had never been more necessary. As a result of coronavirus (COVID-19), audience behaviour has dramatically altered within the space of a few days and marketers are having to keep up, while changing tactics. At Anicca Digital, we embrace every opportunity to learn new skills or enhance our digital knowledge. As our team works from home…