Name: Anicca Digital Ltd
Address: The Crescent, 2-14 King Street, Leicester, LE1 6RX
Telephone: 0116 298 7482

All Case Studies

Bang & Strike

43%

reduction in

CPC

14%

ROI increase

on Google Shopping

Bang & Strike Case Study

Anicca Digital was commissioned by the designer men’s underwear brand Bang+Strike to create and implement a digital marketing campaign to increase sales and maximise ROI.

Objectives

To achieve a return on investment (ROI) which was profitable for the company
To ensure Shopping ads were showing for relevant searches only
To reduce ‘wasted’ ad spend by fine tuning Google AdWords campaigns

Our solution

Anicca deployed various remarketing techniques to ensure that engaged users remained within the buying cycle. Google search query reports were closely monitored to enable selective brand and product targeting.

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