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Narborough Hall Case Study

19

score for

mobile friendliness

3.8 million

total cuttings

£47,207

advertising

equivalent

21:1

return on

investment

Sixteenth century manor house and gifting destination Narborough Hall had always been sceptical about PR but had their minds changed when they engaged Anicca to promote its Clicks & Mortar business on a regional and national level.

Objectives

  • To promote the unique Narborough Hall offer through product placement, seasonal promotion and personal profiling of the destination and its owners over a 3-month period

Our Solution

We created personal profiles of the hall’s owners Sophie and Simon Edwards which received coverage in business media.  Seasonal press releases were also distributed to regional and national media.

 

Product samples were issued to bloggers and TV programmes.  Broadcast, print and online coverage were achieved on ITV’s this morning.

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