
The Battery Guys
86%
score for
mobile friendliness
42%
reduction in
bounce rate
27%
increase in
pageviews per visit
5.24%
increase in
AOV
The Battery Guys - Website redesign focusing on ease of use and convenience through responsive design
Objectives
- Make the website much more attractive and user-friendly in order to increase conversion rates and sales revenue
- Creation of easy navigation and Battery Finder to enable users to search for their specific vehicle with recommendations o which batteries will be suitable to them
- Exploit the large volume of searches on mobile devices by developing a mobile responsive design
- Have a technically SEO-friendly website to increase visitor numbers from organic listings
- Keep existing database content from the old site but be able to easily upload and edit battery details (by products and vehicle types)
Our solution
- The site was created using the prestashop ecommerce CMS with data captured from the old site and imported into the new site.
- A clean website design was created aiding navigation and usability
- A custom 'Battery Finder' was built, which allows the user to quickly skip through to relevant products
- A mobile responsive design was implemented to exploit the high volume of mobile traffic
- Over 4000 redirects were put in place to channel all SEO benefits from the old site to the new and to redirect returning visitors to the most appropriate new page
- Extra tracking was created to monitor the sales of particular vehicle batteries and manage stock levels across the site; something which could not be achieved on the old site.
Results
- Site scores 86% for user friendliness for mobile devices
- Bounce rates reduced by 42%
- Pages per visit increased by 27%
- Average order value increased by 5.24%
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