The Battery Guys

The Battery Guys - Website redesign focusing on ease of use and convenience through responsive design

86%

score for

mobile friendliness

42%

reduction in

bounce rate

27%

increase in

pageviews per visit

5.24%

increase in

AOV

Objectives

Make the website much more attractive and user-friendly in order to increase conversion rates and sales revenue
Creation of easy navigation and Battery Finder to enable users to search for their specific vehicle with recommendations o which batteries will be suitable to them
Exploit the large volume of searches on mobile devices by developing a mobile responsive design
Have a technically SEO-friendly website to increase visitor numbers from organic listings
Keep existing database content from the old site but be able to easily upload and edit battery details (by products and vehicle types)

Our Solution

The site was created using the prestashop ecommerce CMS with data captured from the old site and imported into the new site.
A clean website design was created aiding navigation and usability
A custom ‘Battery Finder’ was built, which allows the user to quickly skip through to relevant products
A mobile responsive design was implemented to exploit the high volume of mobile traffic
Over 4000 redirects were put in place to channel all SEO benefits from the old site to the new and to redirect returning visitors to the most appropriate new page
Extra tracking was created to monitor the sales of particular vehicle batteries and manage stock levels across the site; something which could not be achieved on the old site.

Results

Site scores 86% for user friendliness for mobile devices
Bounce rates reduced by 42%
Pages per visit increased by 27%
Average order value increased by 5.24%

“Pall-Ex have been working with Anicca digital for a few years now and our results have been outstanding. The innovation from their team is a breath of fresh air.“

Mark Steele
MD – Pall-Ex International Business Units