Content Account Manager
Zak Averre
Content for the AI era: making machine-written text sound human, and human content worth reading.
About Zak
Zak is a content specialist with roughly a decade in marketing, having learned his trade at Saatchi & Saatchi in Cape Town before moving to the UK and joining Anicca in 2021 via Fifteen Design. He studied English Literature and Anthropology, a combination he credits for his understanding of audiences and how brand messaging lands.
Zak’s recent specialism is content for the AI era: he hosts Anicca’s training webinars on editing AI-generated text to sound human and on the value of human content in an AI world, and writes the agency’s coverage of zero-click SEO and AI’s effect on brand voice. When not working he enjoys reading, gaming, films, music festivals and posh coffee that he admits may one day bankrupt him.
Zak is always looking for ways to learn more about our relationship with communication, and for interesting ways to engage readers and bring brands and their customers closer together.
Zak’s Work
Content that survives contact with AI, in both directions.
Humanising AI content
Editing machine-written text so it reads like a person wrote it.
Brand voice in an AI world
How AI reshapes brand storytelling, and how to keep a voice distinct.
Zero-click SEO content
Content strategy for SERPs that answer before the click.
Editorial and event coverage
Wrote Anicca’s EPIC25 conference coverage series.
Recent writing
Zak’s coverage of content in the AI era, on the Anicca blog.
SEO in a Zero-Click World: What’s Actually Working in 2026
Preparing Your ’26 Marketing Plan: Using SOSTAC and AI
How AI is Secretly Rewriting Your Brand Story
Making AI Content Sound Human: webinar recap
How Intelligent Offers Are Revolutionising Ecommerce Profits
Amazon 2025: Why Conversion Beats Volume in the Marketplace
The Death of PPC: How Agencies Must Reinvent Themselves for AI
More on Zak’s Anicca author archive.
What our clients say
★★★★★
“A short client testimonial will sit here, in the client’s own words, about the results we delivered and what it was like to work with us.”
★★★★★
“A second example quote. A line or two on the difference the work made, ideally with a specific outcome the client cares about.”
★★★★★
“A third example quote, to show how a row of real testimonials would look once they are added from Reviews.io.”
Want this kind of thinking on your account?
Tell us what you are working on and a senior member of the team will come back to you within one business day.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
