Marketing for consumer brands, built for how people discover and buy now.
From kids and baby to pets, fitness and lifestyle accessories, we grow consumer brands where demand is really created, social, creators and community, then turn it into repeat customers.
Marketing a consumer brand is a different game.
In crowded consumer categories the product is easy to copy, so the brand has to do the heavy lifting. Demand is created while people scroll, not when they search; trusted creators sway decisions more than ads; and the real money is in the second and tenth purchase, not the first. Win attention but lose loyalty and the numbers never add up.
You know your product and your community; we know how to turn that into demand and repeat sales. We have spent more than a decade growing consumer brands, so we build for exactly that: leading with social, creators and community to create demand, capturing it with search and Shopping, then using email, loyalty and retention to turn buyers into repeat customers.
From cots to kettlebells.
Every type of consumer business has its own audience, community and buying habits, so we tailor the approach to each.
Kids & baby
Trust- and safety-led buying, with consumables and gifting driving repeat purchase.
Pets & equine
Passionate, community-driven owners, subscription food and high-engagement creator content.
Fitness & sports
Goal-led, seasonal demand (the January surge) powered by content and community.
Health, beauty & wellness
Routine-based, repeat-purchase categories where reviews and UGC drive conversion.
Lifestyle accessories
Impulse-friendly, trend-led products that thrive on TikTok Shop and social commerce.
Homeware & gifting
Visual, seasonal and gift-driven, ideal for social discovery and influencer features.
Sound familiar?
Tick the ones that ring true. If a few of these are you, an audit will pay for itself.
You get a spike of attention from a post or a creator, then nothing sticks.
Customers buy once and never come back.
Rivals are all over TikTok and Instagram and you are not sure where to start.
You pay creators but cannot tell what they actually sold.
Your email list is sitting there doing almost nothing.
You are winning sales but have no idea what a repeat customer is worth.
We build the channel mix around how people discover and buy.
Because consumer demand is created on social and through creators, the mix leads there: short-form video and paid social to build the brand, vetted creator partnerships and TikTok Shop to turn discovery into sales, and search and Shopping to capture the people who go looking.
Then the work that grows margin: email, subscription and loyalty that turn one-off buyers into repeat customers, all powered by your own first-party data. The mix on the right is where we usually start.
The channel mix that works for consumer brands
Five shifts shaping consumer brand marketing in 2026.
Discovery has moved to social and creators, social commerce is shortening the path to purchase, and loyalty is where the margin is. The brands that adapt the mix win.
Discovery has moved to social
Consumers now find products while scrolling. Short-form video and social are where demand is created, not just where it is captured.
Creators outperform ads
Audiences, especially Gen Z, trust creators over brand ads. Influencer work has become a core, performance-tracked channel, not an add-on.
Social commerce shortens the path
TikTok Shop and in-app checkout turn discovery into purchase in a few taps. Brands that sell where people scroll capture the impulse.
Loyalty beats the one-off sale
In repeat-purchase categories the margin is in retention. Email, subscription and loyalty are where consumer brands really grow.
First-party data is the edge
As third-party tracking fades, the brands that build and use their own audience and customer data outperform those renting reach.
What we run for consumer brands.
Every channel managed by one team, balanced between building the brand and driving the repeat sales that grow lifetime value.
Social & short-form video
Organic and paid social built for discovery, with the short-form video and creative that make consumer brands spread and sell.
TikTok · Reels · PaidInfluencer & creator marketing
Vetted, brand-fit creator partnerships, increasingly through TikTok Shop and affiliate links, tracked on engagement and sales.
Vetting · TikTok Shop · ROISEO & Shopping
Search, content and Shopping that capture the demand your brand-building creates, so ready-to-buy shoppers find and choose you.
SEO · Shopping · CaptureEmail, loyalty & retention
The repeat-purchase engine: segmentation, automation and loyalty that turn one sale into lifetime value.
Email · Loyalty · LTVDigital PR
Coverage, creator seeding and the authority links that build brand and lift rankings, with consumer angles the press want.
Coverage · Seeding · LinksExplore →Analytics & data
Server-side tracking, first-party data and reporting that show what builds the brand and what drives repeat sales.
Tracking · First-party · LTVExplore →How we would work with you.
A clear, senior-led process from the first audit to ongoing growth, built to create demand and keep customers.
Audit & discovery
We dig into your brand, audience, channels and data to find where the growth is.
Strategy & plan
A prioritised plan that balances demand-creation through social and creators with capture and retention.
Set up & launch
We set up and launch the content, creator partnerships, campaigns and tracking.
Optimise
Continuous testing across social, creators and retention, with spend following what works.
Report & review
Clear reporting and regular reviews with senior people, including repeat-purchase and lifetime value.
Want to know where your brand could grow fastest?
We will review your consumer marketing: how you are discovered, whether creators and social are pulling their weight, and how well you turn first-time buyers into repeat customers. You get a single-page scorecard with the three things to do first.
- Discovery and social-channel review
- Creator and social-commerce opportunities
- Retention and loyalty gap analysis
- Free. No sales call required to receive it.
Brands we’ve helped grow, and keep growing.
Worked examples from across our client base. More in the full library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Why consumer brands choose us.
A decade with consumer brands.
More than ten years across kids and baby, pets, fitness and lifestyle, so we know the communities, the buying habits and what makes each category move.
Brand and performance together.
We balance the brand-building that creates demand with the performance and retention that turn it into repeat revenue, not one at the expense of the other.
Creator and social commerce ready.
We run vetted creator partnerships and social commerce, including TikTok Shop, tracked on real engagement and sales.
Results, not just reach.
We prioritise leads, sales and lifetime value. Independent Leicester agency since 2007, with consumer clients to show for it.
What consumer brands ask before they start.
Do you specialise in lifestyle and consumer brands?
Yes. We have more than a decade across consumer categories, from kids and baby to pets, fitness and lifestyle accessories, so we understand the discovery and loyalty dynamics specific to each.
Which channels work best for consumer brands?
Most benefit from a mix led by social, short-form video and creators to build demand, captured by search and Shopping, then retained through email and loyalty. We weight it to where your audience actually discovers and buys.
Do you run TikTok Shop and creator campaigns?
Yes. Social commerce and creators are core to consumer marketing now. We run vetted, brand-fit creator partnerships, including through TikTok Shop, and track them on engagement and sales, not just reach.
Can you help with repeat purchase and loyalty?
Yes. In most consumer categories the margin is in retention. We build the email, subscription and loyalty programmes that turn first-time buyers into repeat customers and grow lifetime value.
Can you build the brand as well as drive sales?
Yes, and the two go together. Consumer categories reward brands people feel something for, so we balance brand-building with performance rather than chasing only the next click.
How quickly will we see results?
Social and creator work can move quickly, while SEO, loyalty and brand compound over months. We set realistic expectations up front and report from the first month.
Search is moving to AI. We are already there.
More of your customers discover brands through AI assistants and Overviews. We optimise yours to be cited in those answers, alongside social and search.
Explore our services.
Everything that goes into a consumer brand growth programme, run by one team.
Ready to grow your consumer brand? Let us run the audit.
30 minutes with the team. No slide decks, no hard sell. You leave with a view of where your brand could grow fastest and three things to do first, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
