Turn business goals into a marketing plan that works.
Successful marketing starts with a solid plan. We combine deep industry knowledge with our proven A10 Marketing Framework to build clear, data-driven strategies, aligned to your objectives, costed against your budget, and ready for your team or ours to execute.
Strategy and planning, built on a proven framework.
A well-defined strategy is what separates marketing that compounds from spend that scatters. We work closely with you to set measurable goals, understand your market and audience, allocate budget to the channels that will move the needle, and lay out a clear roadmap from research through to execution and optimisation.
Our planning is structured around the A10 Marketing Framework, Anicca’s comprehensive ten-step approach, so nothing important is missed and every part of the plan connects. The result is a cohesive, data-driven strategy across SEO, paid, social and content that adapts as conditions change and positions your brand for sustained growth.
What strategic planning covers
Five shifts shaping marketing strategy.
Planning is no longer a once-a-year document. The strategies that win now are evidence-led, agile and built to adapt, because the channels, the data and the buyers keep moving.
Strategy is continuous, not annual
The best plans are living: monitored, measured and adjusted constantly. A static annual strategy is out of date before the year is half over.
First-party data leads decisions
With third-party data fading, strategies are increasingly built on your own first-party data and clear measurement, not assumptions about your audience.
Channels keep multiplying
From retail media to social commerce to AI search, the number of channels keeps growing. A coherent multi-channel plan, not chasing each new platform, is the advantage.
Incrementality reframes the plan
Brands are asking which activity adds genuinely new value versus claiming credit for demand that already existed. That question is reshaping where strategy puts budget.
AI accelerates research and planning
AI speeds up market research, competitor analysis and scenario planning, freeing strategists to focus on judgement and the decisions that actually need a human.
The disciplines we plan across.
A plan is only as strong as the execution behind it. Our strategy connects every discipline into one programme, with each area run by specialists. Explore the disciplines we bring together.
Audits & insights
Comprehensive audits of your current marketing, from website performance to social presence, giving a clear, prioritised roadmap for improvement before any plan is set.
Audit · RoadmapExplore →Competitor insights
Detailed analysis of your rivals’ strategies, surfacing opportunities to differentiate and gain an edge, aligned to your broader strategic goals.
Analyse · DifferentiateExplore →Analytics & measurement
The data foundation: web analytics, customer journey mapping and clear reporting, so your strategy is continuously informed and optimised.
Data · MeasureExplore →SEO strategy
Organic strategy from technical and on-page to content and authority, planned to drive traffic, rankings and revenue over the long term.
Organic · CompoundingExplore →Paid media strategy
Paid search, shopping and social planned around return on ad spend, with the targeting, creative and tracking to make budget work hard.
ROAS · TargetingExplore →Social strategy
Organic and paid social planned to build brand, engage your audience and drive revenue across the platforms that matter to you.
Brand · EngageExplore →The A10 Framework
Our planning runs on the A10 Marketing Framework. Download the free ebook, or have us apply it with you.
Free ebookExplore →Want a free read on your strategy?
We will take a top-level look at where you are now: how clear your goals and KPIs are, whether your budget is going to the right channels, where the gaps and opportunities sit, and the quickest wins. You get a short, prioritised summary with the first things to act on.
- Goals, KPIs and measurement check
- Channel mix and budget review
- Biggest gaps and opportunities
- Free. No sales call required to receive it.
Strategic programmes for brands you might recognise.
Worked examples from long-term, multi-channel programmes. More in the full case-study library, filterable by service and sector.
PPC, SEO, Paid Social and Shopping across a 30,000-SKU catalogue.
14-year client partnership. Full-funnel PPC, SEO, Paid Social and Shopping programme across a 30,000-SKU catalogue on Magento + Hyvä.
Read the full case study →
Ireland’s largest independent furniture retailer.
Ireland’s largest independent furniture retailer. Full digital programme with GA4 server-side tracking, Shopping and Paid Social.
Read the full case study →
UK’s leading tree surgery equipment retailer.
UK’s leading tree surgery equipment retailer. Full-funnel Google Ads, SEO and Shopping programme across a 5,000+ SKU catalogue.
Read the full case study →Four reasons brands trust us with strategy.
A proven framework.
Our planning runs on the A10 Marketing Framework, a structured ten-step approach that makes sure every part of your strategy is considered, connected and built to deliver.
One connected team.
We integrate planning across SEO, paid search, paid social and content teams, so the strategy is genuinely cohesive rather than a set of siloed plans stitched together.
Evidence, not guesswork.
Goal setting, market and audience research and continuous measurement mean your strategy is grounded in data and stays agile as conditions change.
Agency and in-house experience.
Our strategists have worked agency-side and in-house, across industries and countries, so they apply proven strategies and KPIs and skip straight to what works.
What brands ask about strategy and planning.
What is strategic planning?
Strategic planning is the process of defining your vision and goals for the future and identifying the objectives needed to get there. We provide a strategic plan that sets out when and how activity should happen to get the best results, so your marketing has a clear direction rather than reacting month to month.
Why is strategic planning necessary?
Planning gives your business an advantage over competitors by mapping out the marketing activity and opportunities that will grow your business, appeal to prospects and help you outperform rivals. Without it, budget tends to scatter across tactics that do not add up to a coherent result.
What is the main goal of the strategic planning process?
Put simply, to align your business objectives with your key marketing priorities and provide a clear plan of action to achieve them, so everyone knows what you are doing, why, and how success will be measured.
What is the A10 Marketing Framework?
The A10 Marketing Framework is Anicca’s structured, ten-step approach to planning and running marketing. It takes a strategy from research and goal setting through to execution, measurement and optimisation, making sure every element is considered and connected. It is the backbone of how we plan, so nothing important falls through the gaps.
What is the key to a good strategic plan?
Working across disciplines. We bring in expertise from our paid, PR, content, SEO and social teams to build a genuinely comprehensive plan, rather than one written from a single channel’s point of view. That cross-team insight is what makes a plan hold together.
What happens after the strategy is set?
Delivery. Once the plan is in place our teams work to deliver on your goals, referencing the strategy to keep activity aligned to your objectives, and monitoring and optimising as we go so the plan stays responsive to results and changing conditions.
Get a plan worth executing. Let us map your strategy.
30 minutes with the strategy team. No slide decks, no hard sell. You leave with a read on your current strategy and the first things to act on, whether you hire us or not.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
