Following the success of her previous CIM presentation on How To Drive More Traffic To Your Website, Ann Stanley is presenting an updated version of the seminar today in Leicester. This new presentation brings in even more hints and tips to make the most of your online marketing efforts in the ever-changing digital landscape, from…
Measuring the value of social media activities has up until now, been quite a challenge. This is for good reason: it has been impossible to decipher what is happening to the content you publish, both on and off your website! So, as the role of social media develops as a sales channel, marketers and web…
Our MD Ann Stanley will today be presenting at a Chartered Institute of Marketing event in Stoke-on-Trent, taking delegates through her presentation on ‘How To Drive More Traffic To Your Website’. The presentation covers the whole range of online marketing methods and tactics – from SEO best practices in the post-Panda environment to how to…
According to the latest Internet Advertising Bureau UK (IABUK) expenditure report, the UK’s advertising industry continues to grow at an extraordinary rate, with the previous year seeing its largest increase in five years. Despite the backdrop of a receding economy, UK advertising has increased 14.4%, reaching a new high of £4,784 million in 2011 up…
Channel Advisor is a system which basically runs multi-channel ecommerce platforms for you and helps you to tailor your product so that anyone anywhere can find it, and you. This week we’ve asked our ecommerce guru Darren Wynn what he believes the benefits of using Channel Advisor are. Basically, we’ve asked him why Channel Advisor is…
This morning the Anicca Digital office was buzzing with possibility of our sovereign walking down the streets towards Castle View HQ– but no such luck. Her Majesty arrived at 11:45 am, and a couple of the more enthusiastic members of the team were there, waving their metaphoric union jacks. The Queen arrived in Magazine square…
Ann Stanley Presented an “integrated Approach to ecommerce marketing” at TFMA 2012 this week (Technology for Marketing and Advertising). Below is a summary of the keypoints included: The ecommerce landscape is more complex and fragmented with many channels to sell on-site and off-site Panda has changed the way ecommerce sites need to be optimised –…
Presented by Ann Stanley yesterday at SES London, ‘Top tips on Integrating your PPC and SEO Strategies’ espouses the efficacy of using your PPC data to inform your SEO strategy with a “Combine and Conquer” approach. Beginning with a look at the initial stages of keyphrase research and identifying your levels of competition, Ann raises…
Why is Quality Score Important? Quality Score is one of the key metrics in AdWords and is used to measure the relevancy of your keyphrases every time there is a search. Quality Score is involved in a number of important processes in your Google pay per click account. 1) Quality Score is used in determining…
Presented last night by our MD Ann Stanley at the Chartered Institute of Marketing in Nottingham, this presentation explores recent changes in the digital marketing industry and discusses how your online strategy needs to evolve in order to stay relevant. With an initial discussion regarding the quality of content, examining how Google Panda introduced a…