Presented last night by our MD Ann Stanley at the Chartered Institute of Marketing in Nottingham, this presentation explores recent changes in the digital marketing industry and discusses how your online strategy needs to evolve in order to stay relevant. With an initial discussion regarding the quality of content, examining how Google Panda introduced a more stringent criteria on what constitutes good quality content, the main crux of the presentation lies in dissecting the social development of the web.
Looking at the introduction of Google+ and the search giant’s aggressive move into social networking with their recent ‘Search, Plus Your World’ update, Ann also discusses how Facebook will continue to exert their dominance in an increasingly competitive sector. Continuing with a focus on increased mobile device usage and some useful tracking methods and social monitoring tools, the presentation concludes with a look at how online marketing agencies will change and how such transitions will be relevant to your business.
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