The Options and Costs of Using a Specialist PPC Agency and Management Services For Running Your Google Ads and Bing Ads Paid search or pay-per-click (PPC) are the traditional ways of describing Google Ads (previously AdWords) and Bing Ads because you only pay when someone clicks on your ad, rather than when your ad is…
Although we’re already one of the leading digital marketing agencies in the East Midlands, we’re on a mission to grow and so we here at Anicca Digital, have appointed a new director to help keep our ambitious growth plans on target. Director of Learning & Development, HR and Organisational Design, Angie Longman, has joined the board…
If you are located within certain areas in the East Midlands and thinking of investing between £5,000 and £40,000 on a transformational ICT project (such as web development, digital marketing or IT equipment) then you may be able to apply for up to 40% grant funding for eligible projects and other ICT support. Over £6…
We are so excited to announce that we have completed a deal to purchase a property in the Frog Island area of Leicester. Anicca Digital, currently based on King Street, has invested over £300,000 in the former Cricketers’ Rest pub building on the corner of the A50 on Abbey Gate in Frog Island. The deal,…
Our MD Ann Stanley, has recently started the Goldman Sachs 10,000 Small Business programme, so she has written this article to explain how both Anicca Digital and Goldman Sachs can help you grow your business! Part 1 – How Anicca can help you grow your business using digital marketing? Part 2 – Helping you develop…
SMX London 2016 was as informative as ever, but with the added impetuous of a year full of announcements and changes in Google to fuel the presentations and expert panel (which I was privileged to be part of). I have provided some of the key takeways from the session I attended, which was the paid…
Ann Stanley presented her top tips for marketing in Google for small and local businesses at The Business Show in Olympia. With all the recent changes in Google + and the local results, Ann is predicting that the local listings or map results will become ads by the end of next year! The presentation included:…
Download my most recent presentation “Unlocking “Not-Provided” Keyphrases and SEO Forecasting Using SEO Monitor” presented last week at SASCon 2015, where I review some of the features of this amazing SEO research, forecasting and reporting tool. In addition Anicca’s case study using SEO Monitor for sofa.com was a finalist in the recent Drum Search Awards. Why “Not-Provided” keyphrases is…
Download my most recent presentation “Whats new in Shopping ads and buy buttons” presented last week at SASCon 2015, where I review a number of PPC advertising options for ecommerce merchants: Google Google Shopping Ads new ad features Google Remarketing Lists for Shopping Ads Google Shoppable Trueview YouTube/video ads Google Buy Button (Google Marketplace of the future)…
Ann Stanley was asked by to present a webinar on Google Shopping ads for SEMrush – a leading provider of competitive intelligence tools for search and display marketing. You can link through to the video of the hour long seminar on the 7th May 2015, or download the presentation from Slideshare. The presentation included practical…
