Ann Stanley was invited to present a workshop at Birmingham City University Business School (in conjunction with the Chartered Management Institute). The focus of the presentation was how to use local search engine optimisation (SEO) to help them be found in Google for local search terms, and also to give an update of the Google forthcoming…
Ann Stanley was invited to present a workshop at the National Franchise Exhibition at Olympia (March 14th 2015). As many franchise businesses are small local businesses, the focus of the presentation was how to use social media as part of an integrated strategy to get more traffic to your site, to build a community and help your…
Local SEO For Franchise Businesses Ann Stanley was invited to present a workshop at the National Franchise Exhibition in Birmingham (Feb 21st 2015). As many franchise businesses are local businesses, the focus of the presentation was how to use local search engine optimisation (SEO) to help them be found in Google for local search terms. …
Ann Stanley and the team from SEO Monitor joined forces at SES London this week (10th February 2015) to present an SEO case study on how Anicca used the amazing SEO Monitor tool to help them set-up and track the SEO project for Sofa.com. You can read more about how we took sofa.com to number…
Ann Stanley was asked to present a workshop titled An Introduction to Social Media Marketing for Small Businesses at the Birmingham City University Business School. You can download the presentation below.
With Christmas fast approach you need to be planning your marketing and operational strategies for the peaks and troughs that the season brings. We have prepared a 48-page white paper packed full of all the key dates, tricks and tips to get the most sales from an ecommerce site before Christmas or for other sectors…
Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London. She starts by presenting data on online ad spend, the importance of search and mobile. Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of all the changes in AdWords,…
Ann Stanley carried out a practical workshop with over 60 international delegates at SEM Days in Bucharest on the 25th September. Ann showed the delegates how to use our own weekly optimisation checklist to improve the performance of your AdWords account.
SEM Days is Eastern Europe’s leading digital and search marketing conference, taking place in the wonderful and historic city of Bucharest between 24-25th September 2014. This year Ann Stanley (MD of Anicca Digital) was invited to present the keynote. Instead of presenting on the recent updates in AdWords or SEO, Ann has chosen to speak on how email…
This article explains how to manage your pay per click campaign in order to avoid common PPC mistakes. 1) Having all your PPC keyphrases in one ad group and/or campaign 2) Bidding on generic keyphrases or only using broad match 3) Poor PPC bid management – setting your maximum cost per click too high or…
