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What Is Structured Data And Why You Should Be Using It

What is Structured Data? Structured Data is the umbrella term that covers different types of mark up within your websites code that defines the type of data on your pages. Implementing structured data is often a job for your developers as it can be technically challenging but there are numerous benefits from incorporating this into…

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Integrating Webmaster Tools into AdWords

Google Webmaster Tools allows you to check the indexing of your website, check for links to the website and find any broken links. It also allows you to see what keyword searches on Google showed your website as an organic link – this is useful information when it comes to Search Engine Optimisation (SEO). If…

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Anicca SEO Bootcamp testimonials – read how our delegates got on

With the ongoing success of the Anicca PPC training courses, we decided to run our first ever SEO bootcamp last month here at Anicca HQ. In total eight delegates came to our office in the centre of Leicester and spent the week learning more about SEO and putting what they had learned into practice during…

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Developments in SEO and the impact of content marketing

In this interview Ann Stanley discusses two questions plaguing SEOs and Content Marketers: The effects of recent changes in Google algorithms. Have they been good or bad? What are the long-term effects of this change on search marketing? How important is blogging to a website and how important is it to your SEO, social and…