Anicca Digital’s annual E-Commercial 16 conference saw many speakers grace the stage at Leicester’s Marriott Hotel. From Anicca’s own MD Ann Stanley, who gave expert insights on remarketing strategies in Search, Social and Display to James Murray, EMEA Product Marketing Manager for Bing talking about voice and visual search and Philip Shearer, Shopping Lead for Google, who…
Anicca has developed three new PPC tools which we hope all digital marketers will find extremely useful. The three tools include; a UTM link builder tool, an XML Feed Converter and a broad match keyword converter tool. All of these are fully functional and are available for free on our website under the tools section. 1.Build Campaign…
I’m back, and this time to put a blog focus on a recent Tweet that I sent out when I took over Anicca’s Twitter account for the day, sharing some content for #WednesdayWisdom. Why? It’s a simple way to keep a focus on why you choose to produce a piece of content. Everybody can lose sight…
Big news in the SEO world today. Google has officially announced the roll out of the updated Penguin Algorithm on its Webmaster Central Blog. Initially launched in 2012 the Penguin Algorithm targets poor quality and spammy link tactics. It’s been nearly 2 years since the last Penguin update, so many websites hit by the previous…
On Wednesday Google announced a new feature via their Webmaster Central Blog. They are now introducing ‘Reviews from the Web’ to the knowledge panels for businesses when you perform a Google search. This allows businesses to display reviews from 3rd party sites such as Facebook and many others providing you are using the correct type…
If you are in the know when it comes to the content and content marketing world, it is highly likely that you will have heard of the Content Promotion Summit that has been taking place over the last couple of weeks. If not, worry not. Hosted by Cody Lister, blogging enthusiast and avid content promoter,…
I thought today I’d share something a little different than the usual SEO posts I write. When I am not at work I can usually be found around my car. I’m quite a keen petrol head and spend far too much money on running and modifying my car, as well as products to keep it…
There are so many aspects to writing a blog — setting up your own website, images and the like, but this blog just talks about how to approach writing a blog. Baby steps and all that. I’m potentially putting myself in the line of fire here, writing a blog about how to write a blog. But…
In a recent article that appeared on my Twitter feed, Ann Handley, esteemed content marketing expert and Chief Content Officer at Marketing Profs, talked about how Facebook has recently declared the death of online written content, or rather predicting it will dead be very soon. And I wholeheartedly agree with Ann. Scaremongering much? Whiff of…
If you log in to your search console account today and visit the search analytics section, you will notice that Google has quietly released a new feature called ‘Compare Queries’. What this means is you can enter the queries you want to see impressions, visits, position or click through rate for and compare them against…
