I was asked to speak at the Second Wednesday Club in Nottingham this week. This is a buzzing networking event for creative agencies, web designers, marketing companies, freelancers and in-house marketers. The orginal club has been around for 14 years, but with the new organiser (Chris AllWood) and some generous new sponsors (that funds a…
When I joined Anicca Digital 18 days ago my knowledge of SEO was limited to say the least. Having come from a largely offline marketing background I appreciated the need for websites to be seen on page one of Google’s search results, but didn’t quite understand just how this could be achieved. The past 18…
After weeks of rumour and speculation, Google have finally rolled out their much talked about Penguin 2.0 update. Google Penguin was first rolled out over a year ago, and aimed to tackle ‘link spam’ by penalising sites which had, in Google’s eyes, an ‘unnatural’ link profile. This resulted in a lot of sites, big and…
Our Managing Director Ann Stanley attended a local business networking event at the Mansfield i-centre this morning, where she delivered a presentation to delegates on search marketing and how it can be used by online businesses to maximise their potential – particularly in relation to conversions and ROI.
Once again it’s that time of year when Google releases more of their highly anticipated technical metrics- their highest searches of 2012- highbrow stuff. So here we go, we thought we’d keep you all in the loop if you haven’t caught it on the news already… Euro 2012 Olympic tickets Whitney Houston Kate Middleton April…
Everyone’s second favourite search engine, Bing, have finally published their Webmaster Guidelines – providing a broad insight into what they look for when deciding where web pages will rank in their index. Although they have been fairly slow at publishing the guidelines, they are at least quite detailed – especially compared to Google’s fairly vague…
One of the most common ‘general’ questions I get in my role at Anicca, from clients and new employees learning the SEO / web development ropes, concerns the different server response codes, what they mean and how they can affect SEO. An understanding of HTTP status codes is important as this leads to an even…
Anicca are down at the ‘On the Edge’ conference in sunny Birmingham. Not only can you catch MD, Ann Stanley and Head of Business Development, Alan Matthews at our stand, but Ann will also be speaking at the conference.
Our busy MD Ann Stanley is presenting yet another of her slide-decks tonight – this time at a joint event between Bedford College and the Bedford branch of the British Computer Society. This free event at Studio Theatre in Bedford aims to help delegates get their business found in search engines. As well as this,…
Speaking at one of the world’s biggest ecommerce shows in the world, Ann Stanley and the Anicca team are down in London today (Tuesday 2nd October) and tomorrow. The show hosts over 50 exhibitors and well over 6,000 attendees.