Anicca ‘On the Edge’ Digital Marketing Conference in Birmingham – Talking About “How Businesses Should Really Use Search”

Anicca are down at the ‘On the Edge’ conference in sunny Birmingham. Not only can you catch MD, Ann Stanley and Head of Business Development, Alan Matthews at our stand, but Ann will also be speaking at the conference.

Ann will be showcasing her skills in digital marketing, sharing her knowledge so you can get to grips with the basics of search marketing.

You’ll come out of her presentation understanding what’s new in this fast moving field so you stay one step ahead of your competitors. Knowing how to maximise you ROI, how to take advantage of new channels and what they can do will help you add impact and improve your website. Ann will also show you examples of the good, the bad and the ugly in search marketing, from campaigns which have stunned the online market, to those which have failed to make an impact at all.

In addition, Ann will also guide you through some of Google’s recent algorithm updates such as Panda and Penguin, providing some priceless advice as to how to protect yourselves from taking a hit from the search engine in the future.

The presentation also highlights the necessity of increasing organic to traffic for your website, alongside methods which are tried and tested, to bring you a higher rate of conversions through both organic and paid search marketing.

You can follow Ann on Twitter @AnnStanley, and follow us @aniccasolutions. Please feel free to drop in on Ann and Alan at their stand today.

Below is a link to her presentation if you’ve missed out.


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