Remember the time when we used to spend ages curating the perfect Instagram feed, wondering whether this post will fit into our grid aesthetic? Pre-covid, Instagram was selling an aspirational lifestyle with no hint of reality, however a year spent indoors threw a spanner in the works! With people being stuck at home, what did…
1. Spend caps on individual ads Meta allows you to add spend caps to your ad sets, but not to individual ads. Why would this be a useful feature? If you’ve run ads on Meta, you have likely been in a situation where individual ads have not been given any budget and Meta has quite…
Undertaking competitor analysis is a crucial task for any marketer, to ensure your business has the information it needs to stay one step ahead. Why competitor analysis is important Competitor analysis offers many benefits that range from enabling your business to grow, to making your own campaigns and marketing more effective. The top 5 benefits…
Following digital creative best practice helps create a strong first impression, build out brand identity, convey key information, narrate your story, and build consumer trust. But in 2022, what are the key trends that will get you noticed to your target audience? There are several generic learnings that we suggest for this year that will…
If you’re looking to improve the performance of your social media campaigns then understanding how tracking works is vital. In this blog Emil will guide you through an introduction to all things tracking. This blog covers: Why is tracking important? Types of Tracking Social Media Attribution Windows Google Analytics vs In-Platform Analytics Utilising Tracking Example…
After many years of people pining for the return of Instagram’s chronological feed, it might finally be returning – but that’s not all that’s changing! Head of Instagram Adam Mossari has made a series of informal announcements sharing details of what to expect from the platform throughout 2022. In a recent video published on Instagram…
Yes, you read the title correctly. Instagram has finally introduced the option to post from your desktop without using any external apps. This comes only 11 years after the company launched…*adds extra pinch of sarcasm*. To the general public this probably makes no difference whatsoever but for marketers and creators, it makes life a little…
Not sure where to start on Instagram? Or, maybe you have been working on your Instagram business page for ages and just not seeing anything in return. This blog will feature eleven tips on how you can master your Instagram business page and truly own it with each and every post you send out to…
LinkedIn Ads: Targeted and Focused US retail merchant John Wanamaker famously stated that he knew that half of his advertising budget was wasted but he didn’t know which half. Fast forward nearly 100 years and not only can we know how much of our advertising spend might be wasted, we can target so much more…
We are thrilled to have won three industry awards for our work with global software client InfinityQS Inc. Our ‘Growing the Global Partner Program using LinkedIn’ campaign has won awards for: Best Use of Paid Social at the UK Social Media Awards Best Global Use of LinkedIn Ads at the Global Biddable Awards Global Social…