Categories: Anicca NewsIndustry NewsSEO & Content MarketingTechnical & Websites

Google Release New Penguin Update – And it is Real-time

Big news in the SEO world today. Google has officially announced the roll out of the updated Penguin Algorithm on its Webmaster Central Blog.

Initially launched in 2012 the Penguin Algorithm targets poor quality and spammy link tactics. It’s been nearly 2 years since the last Penguin update, so many websites hit by the previous update have been waiting a long time to see if their efforts to clear up their backlink profiles have paid off.

One of the key benefits of this update is that the Penguin algorithm is now part of the core algorithm and real-time. This means that there will be no more two year waits to recover from a penalty. It also means Google will no longer provide any confirmation of Penguin algorithm roll outs as it is part of the core algorithm and is automatically refreshed. A site could be hit and recovered within a few crawls of the site now provided you act fast enough, which will be a welcome update by webmasters and business owners.

Google also announced that Penguin is now ‘more granular’. In their official post Google stated “Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.” Essentially it means that rather than always targeting a whole website Google can now identify spam page by page and target that specific section.

It will be interesting to see what effect this update has over the weekend, the good news is that if your website has been affected you may only have to wait a few days or weeks to recover again once you’ve found the root of the problem. If you’re site has been affected by either this Penguin penalty or any other algorithm then speak to our technical SEO team who can help you recover from a penalty.

Brad Longman

Published by
Brad Longman

Recent Posts

  • PR & Influencer Marketing
  • Top Tips, Hints & Advice

How To Start Working With Bloggers

Fashion and beauty brands have long known the benefits of working with bloggers. With influencer marketing offering a return on…

3 days ago
  • SEO & Content Marketing
  • Top Tips, Hints & Advice

Guide: International SEO Strategy and Planning

Performing international SEO for a brand is an exciting concept as you are essentially multiplying the number of opportunities available…

5 days ago
  • Social Media
  • Top Tips, Hints & Advice

9 FREE Tools to Audit your Social Media

Let’s face it, social media has become the Holy Grail of marketing today. We live in a world where decisions…

7 days ago
  • Social Media

How to Take Your Social Media Influencer Content Further

Social media influencers have become a valuable source for millions of brands trying to reach a new audience.  Businesses can…

1 week ago
  • Pay Per Click
  • Top Tips, Hints & Advice

Amazon Vendor Central Vs. Seller Central Accounts – Your Guide to the Key Differences

When you sell on Amazon you will have different options available to you dependant on whether you are the brand…

2 weeks ago
  • SEO & Content Marketing
  • Social Media
  • Top Tips, Hints & Advice

Top Tips on Writing for Social Media By Platform

Writing for social media can be daunting. With multiple platforms that touch different target audiences and potential customer bases, plus…

3 weeks ago