Product Listings Ads have revolutionised the way in which customers purchase products online and subsequently, the way in which businesses advertise their goods.
Google recently introduced Shopping campaigns to facilitate the management of product listings making it much easier for advertisers to set up product categories and adjust bids according to competition.
Ann Stanley – presenting at the 2014 Hero Conf in Austin, Texas – talks us through the benefits of the new campaign format and shares some of the results achieved by Anicca. She demonstrates the most effective way of setting up the campaigns within AdWords and elaborates on best practice for optimisation. Also, see details of a brand new beta test for displaying ad offers and trust signals!