In digital marketing, the power of technology is an undeniable game-changer. Among the myriad technological advancements, the rise of Artificial Intelligence (AI) stands out for its transformative impact in recent months. Chat GPT and General AI (GAI) are AI-driven tech innovations reshaping how we strategise, execute, and evaluate digital marketing efforts, and even help…
Ambush Marketing: In a Barbie world Ambush marketing is one of the cheekiest forms of marketing, where companies often flirt with regulations. In this blog, we will use a looser definition of ambush marketing. Still, the Cambridge definition is “a situation in which a company tries to advertise its products in connection with a big…
Introduction In today’s fast-paced digital world, businesses constantly seek innovative ways to captivate their audience and elevate their brand presence. Adobe Suite offers a powerful arsenal of tools that empower businesses to unleash their creativity, transform their digital assets, and drive impactful digital marketing campaigns. In this blog, we will delve into the capabilities of…
What is Public Relations? In an increasingly digital world, Public Relations, or PR, has undergone and is part of, a radical transformation. Many people view traditional PR as the cornerstone of media outreach, but it rubs shoulders with its dynamic counterpart, digital PR. Both approaches aim to build and maintain a positive public image…
Threads – A launch like no other! Threads, the brainchild of Meta, has taken the social media industry by storm, reaching 100 million users in just five days! This quick success is largely due to an existing audience and easy sign-up through your existing Instagram profiles. So far, so good. It’s very much like…
During Covid, we were all summoned to stay at home, which most of the UK did. I was fortunate to be in an industry that allowed people to continue working from the comfort of their homes. At first, this was so easy and enjoyable, but after time, something was missing for me: it was…
When Chat GPT burst onto the scene in November 2022, it’s fair to say that those who may not have considered the impact of Artificial Intelligence (AI) suddenly sat up straight. AI has been around for a while, so why did Chat GPT cause a particular stir? The makers of Chat GPT, OpenAI, trained…
June 2023 was a big month for PPC updates, with many new features and changes announced. Read on to hear about the key changes that will have the biggest impacts (positive or negative) on your accounts. Summary of PPC Updates June 2023 The end of Google Universal Analytics Brand exclusions for Google Performance Max…
Branded content ads are a reasonably new addition to Meta’s advertising offering. This blog will discuss how to set up ads using the feature. To bring some background. Branded content ads allow you to advertise content in partnership with another page. This can be another business or an individual. It, therefore, works well…
Introduction In the ever-evolving realm of digital marketing, businesses are constantly seeking new avenues to connect with their target audience. The popularity of believable and trustworthy social media content makes paid partnerships an essential addition to your brand’s strategy. In this blog, we will explore the benefits of paid partnerships on Meta (formerly Facebook)…