Is AI killing traditional search? Are marketers right to panic about zero-click results? And should you abandon your blog because traffic is down? These were just some of the questions tackled in the Datos “Pulse of the Web” webinar broadcast on 11th February 2026, featuring Rand Fishkin (CEO and Co-founder of SparkToro) and Eli Goodman…
Contents Introduction If you’ve heard of ChatGPT, you’ve probably also heard of Claude — Anthropic’s AI assistant. But Claude does things differently, and those differences matter if you’re serious about using AI in your business. This guide walks you through the journey from using Claude Projects on the web to working with Claude Code on…
Learn how to build an effective 2026 marketing strategy using the SOSTAC® framework and AI tools. Discover practical insights and stay ahead with Anicca today.
This Week in AI Marketing: The Rise of Agentic Commerce, AI Overviews, and Platform Innovations By Ann Stanley 5 February 2026 Estimated reading time: 22 minutes The digital marketing landscape is currently undergoing a transformative shift, driven by advancements in artificial intelligence. This week’s insights highlight a significant move towards ‘agentic commerce,’ where AI autonomously…
AI Overviews cut organic clicks by 58%, Google Ads adds multi-party approval, and Microsoft launches its AI content licensing marketplace.
Learn how to build an effective 2026 marketing strategy using the SOSTAC® framework and AI tools. Discover practical insights and stay ahead with Anicca today.
How AI, automation, and brand authority are reshaping SEO and PPC. Explore key changes to ad formats, fragmented discovery, and more.
Estimated reading time: 9 minutes Table of Contents The Backstory: Three Names in One Week What Can It Actually Do? Real Use Cases How Does It Connect to Everything? Understanding MCP Technical Terms Explained Simply Setup Options: Mac vs PC vs Cloud The Security Warnings: Read This Carefully OpenClaw vs “AI Employees” (Sintra, Manus, etc.)…
Estimated reading time: 10 minutes Table of Contents ChatGPT Enters the Advertising Arena with US Ad Tests Google Gemini Prioritises Robust AI Over Ads The Rise of Agentic Commerce: Opportunities, Risks and Ethical Demands Organic Search Proves Resilient Amidst AI Shifts, Demanding New SEO Approaches TikTok Boosts E-commerce with New AI-Powered Shop Tools and Marketing…
2026 search marketing trends revealed as marketers shift budget to AI strategies. Explore key updates and winning tactics.
