9th May 2018 by Stefan Bercik
Have you ever wondered how your ads compare to your competitor’s ads? What is your market share on the Google search or display network? How often are your ads NOT shown even when they could be? All of these metrics can easily be found in AdWords, however their potential is often overlooked....

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4th May 2018 by Brad Longman
Over the last few years, the term ‘SEO’ has become more prominent within the business and marketing industry. A few years ago, if you mentioned SEO to someone they would simply look at you with a glazed expression. Nowadays, people have a rough idea of what you’re talking about and it’s not...

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2nd May 2018 by Ed Truman
@danaditomaso who presented at Brighton SEO 2018 recently brought to my attention the very useful benefits of using calculated formulas within Google Data Studio during her talk on ‘The math behind effective reporting. Calculated field formulas within Google Data Studio are a very powerful...

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1st May 2018 by Alex Gillham
Content marketing can be used to support every aspect of SEO, and while on-page and technical SEO are both extremely important when increasing organic traffic, off-page SEO can often end up getting ignored. This is often due to the ‘build it and they will come’ attitude which is still prevalent...

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30th April 2018 by Holly Kelly
Visiting Brighton SEO this year was a little different because for the first time, I saw it from both a delegate perspective and a speaker perspective.  This year, I delivered my first training seminar on advanced PPC. Once my nerves subsided and I started to relax, the content came quicker and...

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30th April 2018 by Gurpreet Bassi
On Friday 27th April, members of the Anicca Digital team headed over to Brighton for BrightonSEO. As a PPC enthusiast I was interested to see what the paid search / PPC track had to offer. Read on for a summary of some of the topics covered and the key take-aways… The Hidden Potential of...

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26th April 2018 by Bakti Jethwa
GDPR has been the marketer’s buzzword over the past few months, but what impact will it have on social media? Unless you’ve been living under a rock, every marketer will know that the new General Data Protection Regulation (GDPR) is fast approaching. It has left many marketers concerned about...

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25th April 2018 by Jess Harvey
 The wait is over for Anicca Digital, a leading digital marketing agency based in Leicester.  In the last year, Anicca has invested £500,000 into purchasing and refurbishing a former pub in Frog Island, Leicester. The building, at 1 Abbey Gate overlooking the River Soar, has been transformed...

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