With 55% of people paying more attention to video compared to any other type of content, many businesses need to play catch up if they want to maximise the opportunities. Samantha Hearn, Content Manager at The Watches Of Switzerland and a specialist in e-commerce digital marketing, offers her advice on creating effective video content. Not…
According to Hubspot’s State of Inbound 2018 report, “55% of marketers say blog content creation is their top inbound marketing priority”. With content playing such an imperative role in digital marketing, (check out our top 12 reasons why content marketing is an important part of your marketing mix) there’s a constant challenge for marketers, and…
“By removing a few of the older stems completely you allow in light and also encourage the production of more youthful stems that will carry a generous crop of flowers.” Alan Titchmarsh As any avid gardener will tell you, pruning is an important part of stimulating growth in a well-tended garden. And content pruning is an…
Content marketing can be used to support every aspect of SEO, and while on-page and technical SEO are both extremely important when increasing organic traffic, off-page SEO can often end up getting ignored. This is often due to the ‘build it and they will come’ attitude which is still prevalent in a lot of content…
Why Is Content Marketing Important? Content marketing is important as it instils confidence in the brand by demonstrating expertise, authoritativeness and trustworthiness and better satisfying users search needs. This, in turn, drives increased conversions and content marketing is also a core component of link earning strategies. As a fast-growing and highly effective marketing channel, businesses…
It probably goes without saying, but ignoring the power of visual content for your social strategy is a big NO NO. Regardless of the industry, whether it’s B2B, B2C, topic or channel, standout visual content rules the roost. Ignore the trend and your social posts risk being drowned amongst the noise. Just take a look at…
The Anicca Digital team headed to one of the biggest events in the SEO calendar last week, Brighton SEO, to ensure we’re up to speed on the industry’s latest advice, techniques and findings. As part of the PR and Content team here at Anicca, I soaked up anything and everything content and links-related, looking…
Content marketing has gradually become one of the main players in the world of online marketing, and if you are not using content to your advantage then it’s definitely time you considered it. At Anicca we are a firm believer in the old adage ‘content is king’ which is why we’ve decided to spread the…