Welcome to part two of our blog series on how to maximise your digital marketing activities during COVID-19, with tips from Anicca Digital MD, Ann Stanley, who recently presented a webinar on the subject to Leicester University’s Innovation Hub as part of its Innovation Friday series. We’ve pulled together the key takeaways from the webinar…
Do you want to know how to maximise your digital marketing activities right now? Our MD Ann Stanley recently teamed up with Leicester University’s Innovation Hub, to host a webinar on the subject as part of its Innovation Friday series. Rather than battening down the hatches, Ann offers tips on maintaining a marketing presence even…
As we settle into week five of the UK’s COVID-19 lockdown, the Anicca Digital team is still working hard behind the scenes to adapt our clients’ marketing activities to new audience habits. At the start of lockdown we shared advice in our blog post Managing Your Digital Marketing Strategy During the COVID-19 Outbreak. And since…
Keeping up with a changing digital landscape had never been more necessary. As a result of coronavirus (COVID-19), audience behaviour has dramatically altered within the space of a few days and marketers are having to keep up, while changing tactics. At Anicca Digital, we embrace every opportunity to learn new skills or enhance our digital knowledge. As our team works from home…
In PPC there is a world of opportunity and data available, you just need to know where to look. When it comes to tools and resources there is usually a subscription fee involved and if you’re lucky you might benefit from a free trial. Over…
With 20 years’ experience in marketing, Anicca Digital’s very own Ann Stanley discusses the State of Digital Marketing in 2019. What happens after you search in Google? The percentage of people clicking on sites is dropping dramatically – 50% now don’t click on anything. This is because Google is trying to keep you on…
Google Ads’ audience targeting has been developing considerably over the last 24 months and is now more insightful and data driven than ever before. Powered by Google’s 7 properties (Google Play, Maps, Gmail, Search, YouTube, Android and Chrome), spanning 1 billion+ monthly users it utilises 1,000’s of signals and behavioural patterns to help you deliver…
Last week I had the pleasure of travelling down to the glorious Brighton for 2 days of jam-packed learning at Brighton SEO. Outside of the sunny weather and strolls on the beach the highlight was the newly introduced Paid Social Show – it certainly did not disappoint. Having recently ventured into the world of paid…
Anicca Digital won three awards at The Drum Search Awards last week, making it the agency’s biggest awards haul to date. The awards won included PPC: Best Use of Data or Insights, Best B2B Campaign and the Grand Prix for its work for business utilities supplier, SwitchMyBusiness. Agency managing director, Ann Stanley said “We are…
When it comes to your digital marketing strategy, paid media is likely to play a large and important role in ensuring your product or service reaches your potential customers. If you haven’t yet considered paid media in your strategy, then you are more than likely missing a trick. There are many platforms that offer paid…