PPC Services for Agencies

Optimised PPC account setup, management and training

PPC services for agencies

If you are a web, graphics, media or marketing agency and want to offer new or additional digital services to your clients, then we can help you develop your own in-house digital team or partner with you to provide pay-per-click (PPC) advertising management or SEO services. As a dedicated search agency, we can provide effective solutions for all your clients. 

  • Avoid the usual barriers when setting up a PPC agency 
  • Gain advice on how to run a successful Pay-Per-Click company 
  • Have instant access to talented and experienced PPC agency staff 
  • Receive expert Pay-Per-Click advertising training

The benefits of outsourcing PPC services

With more and more people going online every year, PPC agencies and pay-per-click advertising is set to become more and more important. 


Accreditation – we are one of the largest Google Premer AdWords Partners and PPC agencies in the Midlands. Our staff are also Bing Ads, Google Analytics and Facebook Blueprint accredited. This means you can be sure of our expertise and experience in pay-per-click advertising. 


Management of our own accounts – we currently run over 40 pay-per-click advertising accounts – a few of which are for other agencies. 

We have fixed fees and a number of success stories in pay-per-click advertising where we have significantly reduced the cost per click or cost per conversions. For examples, see our case studies of successful pay-per-click advertising projects. 


 Training – we provide pay-per-click advertising training to businesses via Business Link workshops, direct to clients and other agencies 


We have developed our own comprehensive online reports (using Google Data Studio), which ensures complete transparency for you and your clients.

A PPC agency that makes it simple

To help you turn pay-per-click advertising into an exciting opportunity rather than a hurdle, we have developed a full pay-per-click advertising package with fixed rates which will ensure that you make a profit on each contract

Outsourcing PPC to Anicca

If you want to sell pay-per-click advertising services but do not want to bring the resources in-house then we can become an extension of your team and provide all the technical support you require.

You can pick and mix from a range of our PPC consultancy, outsourcing and training services, including:


  • Advice on different PPC agency business models, strategies and packages
  • Help with promotional materials
  • Initial pay-per-click advertising training of your sales staff and account managers
  • Help with recruiting your in-house pay-per-click advertising staff
  • Ongoing training of your team to ensure your effectiveness as a pay-per-click company
  • Access to our online reporting so that you are always in complete control of your pay-per-click advertising
  • You can even outsource your first few pay-per-click advertising contracts to our PPC agency, with fixed rates which will ensure that you make a profit on each contract

Our partnership programme for pay-per-click management services includes:


  • Development of marketing and business development materials for you to use to sell your pay-per-click advertising to clients
  • Training of your account managers so they can sell these services and support client enquiries
  • Keyword research, traffic and budget estimates and proposals
  • Account set-up across all search engines and social sites (as required)
  • Conversion tracking and set-up of Analytics
  • Improve quality scores and cost per click
  • Improve conversion rate and reduce cost per conversion
  • Provision of online reporting for use by your staff or directly by the client
  • Creation of monthly reports – annotated with your branding

Why Anicca?

Our PPC services for Anicca are charge set-up fees (according to the size of the account) and fixed monthly management rates banded according to ad spend. These charges are discounted compared to our normal PPC agency fees and will allow you to make around 20% profit on your pay-per-click advertising projects.

Trust us with your PPC project today and we’ll help you identify targets, create dashboards, and manage a wide range of paid search tools.


For more information contact us now and we’ll chat about your PPC requirements.

PPC Success Stories

“They are excellent, an amazing digital marketing professionals, highly recommendable who provide very helpful information and improve our business."

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