Paid Social Strategist
Emil Ougendal
A results-driven paid social media strategist, combining a statistical approach with his artistic eye across all platforms.
About Emil
Emil is a paid social specialist who likes to prove you can be good with numbers and artistic at the same time, an approach he applies to campaigns across Meta and LinkedIn. He joined Anicca in 2021 following agency-side experience at Fifteen Design, and now shapes paid social strategy across the agency’s ecommerce and lead generation accounts.
Emil fronts Anicca’s Meta and LinkedIn advertising webinars, from Taking Your Meta Catalogue Ads to the Next Level in 2024 to 2026’s What’s New in Meta Ads Manager, and writes the agency’s paid social coverage. He spends his spare time with his son or immersed in football, from playing to Fantasy Football statistics.
A self-proclaimed social media addict with his finger on the pulse, Emil demonstrates the numbers-plus-artistry approach in every campaign: visual creative built on a statistical foundation.
Emil’s Work
Paid social where the numbers and the creative both have to work.
Meta advertising
Campaigns, catalogue ads and feeds across Facebook and Instagram.
LinkedIn advertising
Paid social for B2B and lead generation accounts.
Server-side tracking and Meta Conversions API
Credited on the server-side tracking work behind Anicca’s UK Paid Media Awards wins.
Creative plus data
Good with numbers and artistic at the same time: the approach he applies to every account.
Writing on paid social
Emil writes Anicca’s paid social coverage on the agency blog.
Ambush Marketing: In a Barbie world
How to set up branded content ads
Time Saving Ad Hacks for Meta and LinkedIn
More on Emil’s Anicca author archive.
Webinars
Recent sessions Emil has delivered.
What our clients say
★★★★★
“A short client testimonial will sit here, in the client’s own words, about the results we delivered and what it was like to work with us.”
★★★★★
“A second example quote. A line or two on the difference the work made, ideally with a specific outcome the client cares about.”
★★★★★
“A third example quote, to show how a row of real testimonials would look once they are added from Reviews.io.”
Want this kind of thinking on your account?
Tell us what you are working on and a senior member of the team will come back to you within one business day.
How can
we help you?
Tell us what you are working on. A senior member of the team will get back to you within one business day, no account managers in between.
