Ann Stanley carried out a practical workshop with over 60 international delegates at SEM Days in Bucharest on the 25th September. Ann showed the delegates how to use our own weekly optimisation checklist to improve the performance of your AdWords account.
SEM Days is Eastern Europe’s leading digital and search marketing conference, taking place in the wonderful and historic city of Bucharest between 24-25th September 2014. This year Ann Stanley (MD of Anicca Digital) was invited to present the keynote. Instead of presenting on the recent updates in AdWords or SEO, Ann has chosen to speak on how email…
This article explains how to manage your pay per click campaign in order to avoid common PPC mistakes. 1) Having all your PPC keyphrases in one ad group and/or campaign 2) Bidding on generic keyphrases or only using broad match 3) Poor PPC bid management – setting your maximum cost per click too high or…
Google’s John Mueller announced yesterday afternoon that over the next few days Google were dropping the Authorship profile photo or snippet in the search results. They are also removing the reference to the number of people in your Google+ circles . This article discusses the impact of this for companies and their search engine optimisation (SEO)…
Presenting recently at the prestigious PPC Masters conference in Hamburg (22 May 2014), Ann Stanley discusses PPC Best Practices in an Enhanced Campaign World. Ann’s presentation gives key advice on getting your campaign seen by the right clients at the right time is essential for all businesses, especially when pay per click is one of…
Since the EU passed the new Consumer Rights Directive (CRD) in October 2011, many online retailers have prepared themselves for the changes which are set to come into force on the 14th June 2014. The new regulations where introduced with the sole aim of simplifying consumer rights – specifically those relating to buying and selling….
Product Listings Ads have revolutionised the way in which customers purchase products online and subsequently, the way in which businesses advertise their goods. Google recently introduced Shopping campaigns to facilitate the management of product listings making it much easier for advertisers to set up product categories and adjust bids according to competition. Ann Stanley –…
Facebook is now 10 – Anicca presents details of key statistics with an exciting new infographic. Click for full details.
With the ongoing success of the Anicca PPC training courses, we decided to run our first ever SEO bootcamp last month here at Anicca HQ. In total eight delegates came to our office in the centre of Leicester and spent the week learning more about SEO and putting what they had learned into practice during…
In this interview Ann Stanley discusses two questions plaguing SEOs and Content Marketers: The effects of recent changes in Google algorithms. Have they been good or bad? What are the long-term effects of this change on search marketing? How important is blogging to a website and how important is it to your SEO, social and…