This extensive automated audit delivers 60+ critical checks across your entire Google Ads account, providing actionable insights to optimize performance and identify wasted spend. 🎯 Key Audit Categories 1. Conversion Tracking & Measurement 2. Campaign Setup & Configuration 3. Search Campaign Excellence 4. Performance Max Optimization 5. Ad Quality & Compliance 6. Audience & Targeting…
In the fast-paced world of e-commerce, customer expectations are constantly evolving. Shoppers demand instant gratification, personalised experiences, and seamless support across every touchpoint. Traditional customer service models, often burdened by long wait times, limited operating hours, and inconsistent responses, are struggling to keep pace. This is where the transformative power of voice agents for e-commerce comes into…
In the rapidly evolving world of Generative AI, prompt engineering has become a critical skill for businesses seeking to maximise the potential of large language models, and their generative AI interfaces, such as ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity and even the up-and-coming DeepSeek. This guide explores advanced prompting techniques that can transform how…
We are very proud to announce that we won four awards at last month’s UK Paid Media awards, including the UK Large Paid Media Agency, and 3 other categories (Best Use of Retail, Shopping and Attribution), for the work with our client books2door.com. This award entry demonstrated how Emil Ougendal Bolstad and Ed Truman (Strategists…
In Anicca Digital’s third episode of the #aniccast podcast, our host Ann Stanley (Founder & CEO of Anicca), chats with Matt Cocking (Digital Strategist), on the use of location targeting in Google Ads, to help you reach those local audiences. The discussion covers the different options available, such as location and keyword targeting, and how…
In Anicca Digital’s first webinar of 2023, Ann Stanley (founder and CTO of Anicca) and Martin Broadhurst of Broadhurst Digital, talked about the phenomenal launch of ChatGPT, a new Generative AI chatbot, developed by OpenAI. During the webinar, and their subsequent Podcast, Ann and Martin went into more detail about the benefits, challenges and…
Anicca Podcast We are excited to announce the launch of our new podcast, Ask Anicca Digital. Hosted by our founder and CEO, Ann Stanley, this podcast will cover a wide range of topics in digital marketing to help businesses and individuals stay up-to-date with the latest trends and strategies. From search engine optimisation and social…
Insight Audits are a series of discovery projects that allow you to understand what is happening on your website, in your sector (your competitors) and within the economy*. These audits require the use of your own first-party data, such as Analytics but they often require the use of third-party tools, some of which you may…
New Google Ads Premier Partner Certification rolled out in February 2022 There are thousands of Google Ads agencies in the UK that display the Google Partner accreditation badge. Of these around 400 were eligible for Google Ads Premier Partner Accreditation – which required agencies to have a certain number of qualified staff, an ad spend…
Bootcamp Dates: 20th – 24th September 2021 Anicca is now looking to train our next group of Paid Media Executives to join our award-winning digital agency based in the heart of Leicester city. We are looking for new executives to join our growing team of paid media specialists; to learn how to create and manage…
