Five practical Claude Code skills every business should build first: brand bible, document templates, brand voice, content pipeline, and automated reports. A step-by-step guide from someone who’s built 80+ skills at a digital marketing agency.
AI Overviews Evolve & Next-Gen Models Accelerate By Ann Stanley 23 February 2026 Estimated reading time: 18 minutes This week highlights significant advancements and strategic shifts across the AI and marketing landscape. Google continues to refine its AI Overviews, with increased visibility for links and ongoing adjustments to search ranking dynamics. In retail, major players…
Quick summary Estimated reading time: 16 minutes This week highlights a rapid acceleration in how artificial intelligence is not just optimising existing marketing channels but fundamentally reshaping them, particularly in monetisation strategies and agentic capabilities. Google has rolled out a significant Discover-focused Core Update, altering content visibility. OpenAI has officially commenced testing advertisements within ChatGPT…
Is AI killing traditional search? Are marketers right to panic about zero-click results? And should you abandon your blog because traffic is down? These were just some of the questions tackled in the Datos “Pulse of the Web” webinar broadcast on 11th February 2026, featuring Rand Fishkin (CEO and Co-founder of SparkToro) and Eli Goodman…
Contents Introduction If you’ve heard of ChatGPT, you’ve probably also heard of Claude — Anthropic’s AI assistant. But Claude does things differently, and those differences matter if you’re serious about using AI in your business. This guide walks you through the journey from using Claude Projects on the web to working with Claude Code on…
This Week in AI Marketing: The Rise of Agentic Commerce, AI Overviews, and Platform Innovations By Ann Stanley 5 February 2026 Estimated reading time: 22 minutes The digital marketing landscape is currently undergoing a transformative shift, driven by advancements in artificial intelligence. This week’s insights highlight a significant move towards ‘agentic commerce,’ where AI autonomously…
Estimated reading time: 9 minutes Table of Contents The Backstory: Three Names in One Week What Can It Actually Do? Real Use Cases How Does It Connect to Everything? Understanding MCP Technical Terms Explained Simply Setup Options: Mac vs PC vs Cloud The Security Warnings: Read This Carefully OpenClaw vs “AI Employees” (Sintra, Manus, etc.)…
Estimated reading time: 10 minutes Table of Contents ChatGPT Enters the Advertising Arena with US Ad Tests Google Gemini Prioritises Robust AI Over Ads The Rise of Agentic Commerce: Opportunities, Risks and Ethical Demands Organic Search Proves Resilient Amidst AI Shifts, Demanding New SEO Approaches TikTok Boosts E-commerce with New AI-Powered Shop Tools and Marketing…
Estimated reading time: 9 minutes This week, major developments in AI marketing were announced, with Google and OpenAI leading the charge. The introduction of new protocols and tools signifies a critical shift in how retail and ecommerce brands leverage AI to enhance customer experiences and optimise sales channels. This blog post unpacks the implications of…
Estimated reading time: 11 minutes In this weekly roundup, we track how rapid advances in AI are reshaping search, media buying, ecommerce and influencer marketing. Use this summary to prioritise where to test, what to measure differently, and how to future‑proof your marketing activity as agentic commerce and AI search move from experimental to mainstream….
