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Content Marketing: Success in Five Easy Steps

Content marketing has gradually become one of the main players in the world of online marketing, and if you are not using content to your advantage then it’s definitely time you considered it. At Anicca we are a firm believer in the old adage ‘content is king’ which is why we’ve decided to spread the…

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What’s New in Google Search – Ann Stanley at the Digital Marketing show

UPDATE – An updated presentation on what’s new in google search can be found here  Ann Stanley had the honour of delivering a presentation to the knowledge-hungry marketeers at Digital Marketing Show 2013. In the presentation Ann discussed recent changes to Google’s organic algorithm and the effects the updates are likely to have. Topics covered include:…

The Globe pub in Leicester suffers malicious online reputation attack – what to do if it happens to you…

Imagine waking up one day to not only find that an obscure website had posted a malicious and completely fabricated story about your business, but that the resulting reaction had caused your Facebook account to be suspended giving you no way of responding? That’s exactly the situation the managers at The Globe pub in Leicester…

Welcoming Georgia – the newest member of the Anicca family!

In our constant search for new talented staff to join the technical team at Anicca – we have had to resort to a new recruitment and training initiative called  “grow your own staff”. Yesterday Georgia, joined the Anicca team at 5.46pm, from Leicester General Hospital; thanks to her very happy and proud mum Penny and…

Remembering My Mum, Mary Patricia Clode & What She Has Missed Over The Last 20 Years!

My mum lost her fight with cancer 20 years ago today. This is quite an anniversary, which fortunately most people won’t get to celebrate, but she was a great inspirational women and deserves to be remembered! Losing a parent is always hard, but you feel very cheated when they are only 57 (I was 33…

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What’s New in Google Search – A Presentation to the Second Wednesday Club

I was asked to speak at the Second Wednesday Club in Nottingham this week.  This is a buzzing networking event for creative agencies, web designers, marketing companies, freelancers and in-house marketers. The orginal club has been around for 14 years, but with the new organiser (Chris AllWood) and some generous new sponsors (that funds a…