Estimated reading time: 10 minutes Table of Contents ChatGPT Enters the Advertising Arena with US Ad Tests Google Gemini Prioritises Robust AI Over Ads The Rise of Agentic Commerce: Opportunities, Risks and Ethical Demands Organic Search Proves Resilient Amidst AI Shifts, Demanding New SEO Approaches TikTok Boosts E-commerce with New AI-Powered Shop Tools and Marketing…
Estimated reading time: 9 minutes This week, major developments in AI marketing were announced, with Google and OpenAI leading the charge. The introduction of new protocols and tools signifies a critical shift in how retail and ecommerce brands leverage AI to enhance customer experiences and optimise sales channels. This blog post unpacks the implications of…
Estimated reading time: 11 minutes In this weekly roundup, we track how rapid advances in AI are reshaping search, media buying, ecommerce and influencer marketing. Use this summary to prioritise where to test, what to measure differently, and how to future‑proof your marketing activity as agentic commerce and AI search move from experimental to mainstream….
Explore your business challenges & discover AI Opportunities that will work for your business Not sure where to start with AI? Overwhelmed by the hype? Our 1-hour consultation helps you identify the real opportunities—not just the buzzwords. What We’ll Cover in Your Free 1-Hour Session Your Current State Assessment Quick Opportunity Identification Your Next Steps…
2-Day Live Online AI Sprint: Mon 9th Mar & Mon 16th Mar Transform your marketing and operations with practical AI training. Day 1: Master prompting techniques, content generation and create applications without coding. Day 2: Hands-on n8n workflow automation for marketing and management professionals — no technical background needed. Leave with actionable skills and functional…
This extensive automated audit delivers 60+ critical checks across your entire Google Ads account, providing actionable insights to optimize performance and identify wasted spend. 🎯 Key Audit Categories 1. Conversion Tracking & Measurement 2. Campaign Setup & Configuration 3. Search Campaign Excellence 4. Performance Max Optimization 5. Ad Quality & Compliance 6. Audience & Targeting…
In the fast-paced world of e-commerce, customer expectations are constantly evolving. Shoppers demand instant gratification, personalised experiences, and seamless support across every touchpoint. Traditional customer service models, often burdened by long wait times, limited operating hours, and inconsistent responses, are struggling to keep pace. This is where the transformative power of voice agents for e-commerce comes into…
In the rapidly evolving world of Generative AI, prompt engineering has become a critical skill for businesses seeking to maximise the potential of large language models, and their generative AI interfaces, such as ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic), Perplexity and even the up-and-coming DeepSeek. This guide explores advanced prompting techniques that can transform how…
We are very proud to announce that we won four awards at last month’s UK Paid Media awards, including the UK Large Paid Media Agency, and 3 other categories (Best Use of Retail, Shopping and Attribution), for the work with our client books2door.com. This award entry demonstrated how Emil Ougendal Bolstad and Ed Truman (Strategists…
In Anicca Digital’s third episode of the #aniccast podcast, our host Ann Stanley (Founder & CEO of Anicca), chats with Matt Cocking (Digital Strategist), on the use of location targeting in Google Ads, to help you reach those local audiences. The discussion covers the different options available, such as location and keyword targeting, and how…
