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Bing Webmaster Guidelines Finally Published – Are They Worth The Wait…

Everyone’s second favourite search engine, Bing, have finally published their Webmaster Guidelines – providing a broad insight into what they look for when deciding where web pages will rank in their index. Although they have been fairly slow at publishing the guidelines, they are at least quite detailed – especially compared to Google’s fairly vague…

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Server Response Codes; A Quick Guide to the Most Common HTTP Status Codes

One of the most common ‘general’ questions I get in my role at Anicca, from clients and new employees learning the SEO / web development ropes, concerns the different server response codes, what they mean and how they can affect SEO. An understanding of HTTP status codes is important as this leads to an even…

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Anicca ‘On the Edge’ Digital Marketing Conference in Birmingham – Talking About “How Businesses Should Really Use Search”

Anicca are down at the ‘On the Edge’ conference in sunny Birmingham. Not only can you catch MD, Ann Stanley and Head of Business Development, Alan Matthews at our stand, but Ann will also be speaking at the conference.

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eCommerce Marketing Presentation by Ann Stanley at Internet Retailing 2012

Anicca presenting ‘What’s new in eCommerce marketing’ at Internet Retailing 2012 Conference – bringing together industry leaders, thinkers and strategists across three streams – customer, connection, and commercial. Download the presentation.

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Getting Your Business Found in the Search Engines – A Presentation by Ann Stanley

Our busy MD Ann Stanley is presenting yet another of her slide-decks tonight – this time at a joint event between Bedford College and the Bedford branch of the British Computer Society. This free event at Studio Theatre in Bedford aims to help delegates get their business found in search engines. As well as this,…

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How Ecommerce Websites Should Really Use Search – Figaro Digital Marketing Conference

Following her recent ‘SEO tips and advice’ workshop for the CIM, Ann Stanley will this week turn her attention to the importance of search in ecommerce. Ann’s presentation will be aimed at helping businesses to maximise the search efficiency of their ecommerce services. Speaking on 12th July, the presentation will form part of The Figaro…

Analytics Content Experiments Replaces Google Optimiser (Optimizer) – Learn How to Set-Up a A:B Experiment

Google announces the end of Google Optimizer and replaces it with Analytics Content Experiments – whilst the UK was celebrating the Diamond Jubilee and ignoring their emails! We have a sneak preview and will show you how to set up a simple A:B test in this blog article. Unfortunately we don’t have any results yet…

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Channel Advisor – Catalyst Conference; Ecommerce Optimisation to Avoid Google Panda & Penguin Penalties & Improving On-Site Conversions

Ann Stanley opened one of the workshop sessions with her presentation on Improving traffic and conversion on your ecommerce website. Catalyst Conference is running for two days from 28th May, today, until 29th May. The conference organised by ChannelAdvisor has been established to teach marketers of ecommerce websites all about New Commerce.

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Pay Per Click Presentation; Maximizing Paid Search Campaigns With Google Product Extensions & Product Listing Ads – SMX London

Ann Stanley, MD of Anicca Digital, is doing a talk today at the SMX event in London – showing delegates various techniques to help them maximize their Pay Per Click campaigns. Ann’s presentation is part of today’s ‘SMX Advanced Track’ and will cover Product Ad Extensions and Listings in Google’s AdWords, and take delegates through…