Product Listings Ads have revolutionised the way in which customers purchase products online and subsequently, the way in which businesses advertise their goods. Google recently introduced Shopping campaigns to facilitate the management of product listings making it much easier for advertisers to set up product categories and adjust bids according to competition. Ann Stanley –…
Facebook is now 10 – Anicca presents details of key statistics with an exciting new infographic. Click for full details.
With the ongoing success of the Anicca PPC training courses, we decided to run our first ever SEO bootcamp last month here at Anicca HQ. In total eight delegates came to our office in the centre of Leicester and spent the week learning more about SEO and putting what they had learned into practice during…
In this interview Ann Stanley discusses two questions plaguing SEOs and Content Marketers: The effects of recent changes in Google algorithms. Have they been good or bad? What are the long-term effects of this change on search marketing? How important is blogging to a website and how important is it to your SEO, social and…
Search is ever evolving so make sure you keep up-to-date with what’s new in search!
Content marketing has gradually become one of the main players in the world of online marketing, and if you are not using content to your advantage then it’s definitely time you considered it. At Anicca we are a firm believer in the old adage ‘content is king’ which is why we’ve decided to spread the…
Ann talks about her trip to Dublin and what the future holds for Facebook, LinkedIn, Google and lots more. Be sure to read.
What is Google+? Google+ is Google’s social networking platform which has many similar features to Facebook and LinkedIn. It was launched during the summer of 2011. By the end of 2011 there were 90 million users and by January 2013 over 500 million with more than 65% active users. Source What are the unique Google+…
UPDATE – An updated presentation on what’s new in google search can be found here Ann Stanley had the honour of delivering a presentation to the knowledge-hungry marketeers at Digital Marketing Show 2013. In the presentation Ann discussed recent changes to Google’s organic algorithm and the effects the updates are likely to have. Topics covered include:…
Imagine waking up one day to not only find that an obscure website had posted a malicious and completely fabricated story about your business, but that the resulting reaction had caused your Facebook account to be suspended giving you no way of responding? That’s exactly the situation the managers at The Globe pub in Leicester…
