Marketing Strategies

5 Tips to Achieve a Successful Marketing Campaign

ByLorene Le Dizet

Marketing, the action of promoting and advertising products and services, has become a bigger challenge for businesses. Which channels to pick? How much budget to allocate? These are just some of the typical questions and challenges companies are facing. Both overwhelmed and stimulated by so many options, marketers must decide on how to best allocate…

Anicca Integrated Approach to Digital Marketing

ByLorene Le Dizet

Introduction The digital landscape has changed vastly over the last decade, as online consumers have become savvier and more technology aware. One of the main challenges for marketers is to adjust to this rapidly changing environment by quickly altering their strategies to meet the changing demand. Generation Z is soon to be entering the market…