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Google SERP Changes in May 2016: Rich Cards

BySukhjinder Singh

Google announced on Tuesday May 17th that it is introducing Rich Cards to the Google.com SERPs, initially only for mobile results and for two content categories; recipes and movies. Rich Cards takes the current Rich Snippets feature further, using your marked up content (with Schema) to display a lot more information about the content on…
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Google Image Searches to Now Return Shopping Ads in Results

ByHolly Kelly

With more and more consumers becoming increasingly comfortable with the world of online shopping, it seems like a natural progression for Google to maximise on this. In response to this ever growing market Google has announced just ahead of its annual I/O developer conference, it has launched its own visual shopping ads, which encompass the…

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5 Ways to Include Social Shopping in Your Digital Strategy

BySamantha

Not sure how Social Shopping can add value to your business? Then check out my recent presentation from this year’s Internet Retailing Expo. Packed full of practical tips and tactics, this presentation covers how retailers can leverage Buy Buttons, Shoppable Video, Shoppable UGC (user-generated content) and Chatbots in their social media strategies.  5 Ways to Include Social…
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What is Social Shopping?

BySamantha

Often misinterpreted, social shopping or social commerce is a social network or platform product aimed at the convert phase of the customer journey. For many ecommerce businesses it’s an untapped opportunity. 36% of social media users are willing to purchase via social media according to Econsultancy, while user growth of shopping apps and networks continue…
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New In Shopping: Google Moves to Make GTINs a Required Attribute

ByHolly Kelly

Until September 2015 Global Trade Item Numbers (GTINs) had always been just a recommended attribute within the Google shopping feed – with merchants able to select 2 of the unique identifiers (brand, gtin and mpn). In September Google released an update that started to require GTINs for products in a merchants feed; the initial introduction…

AdWords Dynamic Search Ads: Will keyphrases become redundant in AdWords?
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AdWords Dynamic Search Ads: Will keyphrases become redundant in AdWords?

ByHolly Kelly

What is AdWords Dynamic Search Ads or DSA’s? Dynamic Search Ads or DSAs have been around now since October 2011 and they have allowed businesses to target customers based on web content and user searches. What this effectively meant was that if a user was to make a search, Google would crawl your site and…
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Whats New in Shopping Ads and Buy Buttons – Presentation at SASCon 2015

ByAnn Stanley

Download my most recent presentation “Whats new in Shopping ads and buy buttons” presented last week at SASCon 2015, where I review a number of PPC advertising options for ecommerce merchants: Google Google Shopping Ads new ad features Google Remarketing Lists for Shopping Ads Google Shoppable Trueview YouTube/video ads Google Buy Button (Google Marketplace of the future)…
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Increasing eCommerce sales over the Christmas and the Holiday season – download our free guide

ByAnn Stanley

With Christmas fast approach you need to be planning your marketing and operational strategies for the peaks and troughs that the season brings. We have prepared a 48-page white paper packed full of all the key dates, tricks and tips to get the most sales from an ecommerce site before Christmas or for other sectors…

Ecommerce Expo – Search Engine marketing for E-commerce Website – What’s new in SEO and AdWords in 2014
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Ecommerce Expo – Search Engine marketing for E-commerce Website – What’s new in SEO and AdWords in 2014

ByAnn Stanley

Ann Stanley presented this workshop at the Ecommerce Expo on the 1st October at Olympia, London. She starts by presenting data on online ad spend, the importance of search and mobile. Then she runs through a all the algorithm changes in Google and other updates, before doing a similar summary of all the changes in AdWords,…
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How to set-up and manage AdWords Shopping Ads – a talk by Ann Stanley

ByAnn Stanley

Product Listings Ads have revolutionised the way in which customers purchase products online and subsequently, the way in which businesses advertise their goods. Google recently introduced Shopping campaigns to facilitate the management of product listings making it much easier for advertisers to set up product categories and adjust bids according to competition. Ann Stanley –…