Google Certified Shops Comes To The UK
Learn about Google certified shops and how it could potentially affect your business by reading this latest post.
Google – Updates to AdWords Paid Search
Google have announced a spate of updates to paid search, some of which could change the face of pay-per-click forever.
Google’s Product Listings Ads & Marketers’ Opportunities
Learn more about Google’s latest changes to Google Shopping Ads – or as others may call it Google’s Product Listing Ads (PLA’s) – and check out this latest post from Kustrim which outlines the benefits of creating a product feed.
How Big Brands Use Mobile & Social – A Quick Study
Curious about the adoption of Google+ by big brands? Ann Stanley and Bhavesh Chauhan have conducted some research to find out exactly what they are doing. Be sure to read.
Changes to Google Shopping Feed
Google has recently announced changes to its product feed specification which is important for anyone who uses Product Listing Ads and Google Shopping. Multi items /packs – there is a new ‘multipack’ attribute for packages that include identical products sold as a multipack or bundle. Merchants must define the number of items being sold as…
eCommerce Marketing Presentation by Ann Stanley at Internet Retailing 2012
Anicca presenting ‘What’s new in eCommerce marketing’ at Internet Retailing 2012 Conference – bringing together industry leaders, thinkers and strategists across three streams – customer, connection, and commercial. Download the presentation.
Channel Advisor – Catalyst Conference; Ecommerce Optimisation to Avoid Google Panda & Penguin Penalties & Improving On-Site Conversions
Ann Stanley opened one of the workshop sessions with her presentation on Improving traffic and conversion on your ecommerce website. Catalyst Conference is running for two days from 28th May, today, until 29th May. The conference organised by ChannelAdvisor has been established to teach marketers of ecommerce websites all about New Commerce.
The Benefits of Using Channel Advisor for Ecommerce Management
Channel Advisor is a system which basically runs multi-channel ecommerce platforms for you and helps you to tailor your product so that anyone anywhere can find it, and you. This week we’ve asked our ecommerce guru Darren Wynn what he believes the benefits of using Channel Advisor are. Basically, we’ve asked him why Channel Advisor is…
How Facebook Open Graph Can Be Integrated Into eCommerce Websites – A Case Study with Fresh Cargo
Anicca Digital has recently completed a website development project for our client, Fresh Cargo, which now includes Facebook Open Graph integration for all products. With the likes of Facebook and Pinterest image sharing has never been more popular, and with the full integration of tools like Facebook Open Graph it is great news for our…
Is Amazon good or bad for small business?
Anicca’s PPC (Pay Per Click) Account Manager, Darren Wynn, takes a look at the positive and negatives of using Amazon as a small business. Check out his top good and bad reasons below. Amazon has managed to achieve its highest ever valuation this year. This comes despite major economic stagnation and uncertainty within financial markets….