Ann Stanley carried out a practical workshop with over 60 international delegates at SEM Days in Bucharest on the 25th September. Ann showed the delegates how to use our own weekly optimisation checklist to improve the performance of your AdWords account.
To some, Google AdWords offers a great opportunity to get their brand and products out to potential customers. Most do so at an affordable margin. However some seem to struggle; the ‘Cost-Per-Clicks’ (CPCs) are too high, the overall costs of AdWords are too high and there just is not enough sales or revenue being generated….
This article explains how to manage your pay per click campaign in order to avoid common PPC mistakes. 1) Having all your PPC keyphrases in one ad group and/or campaign 2) Bidding on generic keyphrases or only using broad match 3) Poor PPC bid management – setting your maximum cost per click too high or…
10 ways to cut AdWords Cost and Boost Results Ideas for cutting costs can be hard to come by. It can sometimes be difficult to delve into the data and find ways to cut spend from your account. Below are several ideas and ways of thinking which may help you optimise your account, reduce costs and increase…
Presenting recently at the prestigious PPC Masters conference in Hamburg (22 May 2014), Ann Stanley discusses PPC Best Practices in an Enhanced Campaign World. Ann’s presentation gives key advice on getting your campaign seen by the right clients at the right time is essential for all businesses, especially when pay per click is one of…
This is a straight forward guide for people wanting to easily track and record outbound link clicks from their website. This could include links to social media sites, external forms, PDF documents or other websites. There are essentially two ways to do this: Manually adding tags to each link you want to track using event…
Product Listings Ads have revolutionised the way in which customers purchase products online and subsequently, the way in which businesses advertise their goods. Google recently introduced Shopping campaigns to facilitate the management of product listings making it much easier for advertisers to set up product categories and adjust bids according to competition. Ann Stanley –…
Improve your Returns from Display Campaigns One of the holy grails in digital marketing is to understand the characteristics of your customers in order to find similar audiences that are more likely to buy your product or service. Once you know the demographics and interests of your target audience, you should be able to pin-point…
Google Webmaster Tools allows you to check the indexing of your website, check for links to the website and find any broken links. It also allows you to see what keyword searches on Google showed your website as an organic link – this is useful information when it comes to Search Engine Optimisation (SEO). If…
Google has just recently announced the introduction of a local feature for Product Listing Ads (PLA) campaigns. Conventional PLAs usually go straight to product page, but now there will be a new option where consumers can check if a local store has the product in stock. When someone clicks on the ‘In stock nearby’ they…