Paid Media & PPC

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Google Announces Forthcoming Changes to Device Bidding In AdWords
ByHolly Kelly 25 May 2016
It’s the announcement the Paid Search team at Anicca have been waiting for since the shake-up to device targeting back in 2013 – Google is soon to allow individual bidding across all device types, with the option to select which device is your primary target; opening up a ‘mobile-first world’ as described by Google themselves….
Read More Google Announces Forthcoming Changes to Device Bidding In AdWords
- Anicca News & Events - | - Industry News - | - Tips, Hints & Guides - | Ecommerce Marketing | Paid Media & PPC
Google Image Searches to Now Return Shopping Ads in Results
ByHolly Kelly 18 May 2016
With more and more consumers becoming increasingly comfortable with the world of online shopping, it seems like a natural progression for Google to maximise on this. In response to this ever growing market Google has announced just ahead of its annual I/O developer conference, it has launched its own visual shopping ads, which encompass the…
Read More Google Image Searches to Now Return Shopping Ads in Results
- Industry News - | Paid Media & PPC
New In Google AdWords – Table Ad Extensions Beta
ByHolly Kelly 17 May 2016
In the forever changing world of Google AdWords it is hard to keep up with all the new features and changes that are happening on a monthly, sometimes even daily basis – But don’t worry we’ve got your back. One of the latest arrivals in Google Beta is what is being referred to as both ‘Table…
Read More New In Google AdWords – Table Ad Extensions Beta
- Anicca News & Events - | - Tips, Hints & Guides - | Ecommerce Marketing | Paid Media & PPC
New In Shopping: Google Moves to Make GTINs a Required Attribute
ByHolly Kelly 26 February 2016
Until September 2015 Global Trade Item Numbers (GTINs) had always been just a recommended attribute within the Google shopping feed – with merchants able to select 2 of the unique identifiers (brand, gtin and mpn). In September Google released an update that started to require GTINs for products in a merchants feed; the initial introduction…
Read More New In Shopping: Google Moves to Make GTINs a Required Attribute
- Industry News - | Paid Media & PPC
Google Removes Ads from Right Hand Side And Introduces A Fourth Advert Above The Organic Results
ByNeil Hannam 23 February 2016
So they’re at it again. With a swipe of their mighty finger search giant Google has once again put the search industry into a spin with its latest update to the search results pages. On Friday the 19th February 2016, Google removed the ads from the right hand side of search results pages. This change…
Read More Google Removes Ads from Right Hand Side And Introduces A Fourth Advert Above The Organic Results
Paid Media & PPC | SEO & Content
Top tips for marketing small and local businesses within Google – presented by Ann Stanley at the Business Show Olympia
ByAnn Stanley 4 December 2015
Ann Stanley presented her top tips for marketing in Google for small and local businesses at The Business Show in Olympia. With all the recent changes in Google + and the local results, Ann is predicting that the local listings or map results will become ads by the end of next year! The presentation included:…
Read More Top tips for marketing small and local businesses within Google – presented by Ann Stanley at the Business Show Olympia
Paid Media & PPC | SEO & Content
Google + Local Page Shake Up
ByJess Harvey 24 November 2015
If you don’t keep up to date with what’s happening on Google + you will not have noticed that it has been given an update and a fresh new look. This week Google updated its Google + Local pages with an optional update for now, so you can choose whether you go with the new…
Read More Google + Local Page Shake Up
Paid Media & PPC | SEO & Content
Local SEO Services in Leicester
ByJess Harvey 24 September 2015
At Anicca Digital we are based in the heart of Leicester and provide search engine optimisation (SEO) to local companies within Leicester and the surrounding areas. We are an accredited Google Partner, who provide high quality digital services and customer service. You don’t need to take our word for it have a look through our…
Read More Local SEO Services in Leicester
- Industry News - | Ecommerce Marketing | Paid Media & PPC
AdWords Dynamic Search Ads: Will keyphrases become redundant in AdWords?
ByHolly Kelly 3 August 2015
What is AdWords Dynamic Search Ads or DSA’s? Dynamic Search Ads or DSAs have been around now since October 2011 and they have allowed businesses to target customers based on web content and user searches. What this effectively meant was that if a user was to make a search, Google would crawl your site and…
Read More AdWords Dynamic Search Ads: Will keyphrases become redundant in AdWords?
- Anicca News & Events - | - Industry News - | - Tips, Hints & Guides - | Paid Media & PPC | SEO & Content
What’s New In Search – Presentation at the CIM’s Cambridge Digital Marketing Conference 2015
ByBhavesh 27 July 2015
Fresh from the CIM’s 9th annual Cambridge Digital Marketing Conference, Anicca MD, Ann Stanley’s Presentation on ‘What’s New in Search Marketing’ is available to download. In this presentation Ann goes through the most important new features available in the digital marketing landscape. She discusses the impending Google algorithm updates and shows you how to not only access, but make…
Read More What’s New In Search – Presentation at the CIM’s Cambridge Digital Marketing Conference 2015

New Edition 3 (May 26) ofThe Claude Code Guide - For Marketers & Managers

New Edition 3 (May 26) of
The Claude Code Guide - For Marketers & Managers