PPC Tips – Ann Stanley Speaks at Figaro Digital 2012
Today (29th November 2012) Ann Stanley, MD of Anicca Digital is taking part in the infamous Figaro Digital 21s. Ann covers 21 slides, at 21 seconds per slide- this is no mean feat!
Anicca 4Charity: Self Unlimited – Charity PPC Case Study
Read how we have been helping Leicester-based charity Self Unlimited with their online marketing. If you are interested in how our 4charity online marketing services can help you then contact us today on 0808 2566755 or [email protected] Problem Self Unlimited is a charity dedicated to supporting adults with learning disabilities. Based in Leicester, they recognised…
Google Analytics Now Imported in to Google AdWords
If you’re already a seasoned user of Google Analytics, you’re going to be more than aware of how useful it can be when analysing your online marketing campaigns. Now, Google have thankfully incorporated some features of Analytics into their AdWords system.
Getting Your Business Found in the Search Engines – A Presentation by Ann Stanley
Our busy MD Ann Stanley is presenting yet another of her slide-decks tonight – this time at a joint event between Bedford College and the Bedford branch of the British Computer Society. This free event at Studio Theatre in Bedford aims to help delegates get their business found in search engines. As well as this,…
Pay Per Click Presentation; Maximizing Paid Search Campaigns With Google Product Extensions & Product Listing Ads – SMX London
Ann Stanley, MD of Anicca Digital, is doing a talk today at the SMX event in London – showing delegates various techniques to help them maximize their Pay Per Click campaigns. Ann’s presentation is part of today’s ‘SMX Advanced Track’ and will cover Product Ad Extensions and Listings in Google’s AdWords, and take delegates through…
TFMA Presentation From Ann Stanley; Using PPC & SEO for An Integrated Approach to eCommerce Marketing
Ann Stanley Presented an “integrated Approach to ecommerce marketing” at TFMA 2012 this week (Technology for Marketing and Advertising). Below is a summary of the keypoints included: The ecommerce landscape is more complex and fragmented with many channels to sell on-site and off-site Panda has changed the way ecommerce sites need to be optimised –…
Top Tips on How to Integrate Your PPC & SEO Strategies
Presented by Ann Stanley yesterday at SES London, ‘Top tips on Integrating your PPC and SEO Strategies’ espouses the efficacy of using your PPC data to inform your SEO strategy with a “Combine and Conquer” approach. Beginning with a look at the initial stages of keyphrase research and identifying your levels of competition, Ann raises…
How to Reduce Adwords Cost by Increasing Quality Score & New Research on the Relationship Between Click Through Rates on Quality Score & Ad Positions
Why is Quality Score Important? Quality Score is one of the key metrics in AdWords and is used to measure the relevancy of your keyphrases every time there is a search. Quality Score is involved in a number of important processes in your Google pay per click account. 1) Quality Score is used in determining…
EU Cookie Directive Explained
Before anyone asks, the EU cookie directive has nothing to do with biscuits or baked products. Coming into force in May 2012, the directive will affect web site owners worldwide. The new law will require all websites to ask their visitors if they can store information about them. In layman’s terms this means that when…
The pitfalls of managing Pay Per Click (PPC) in-house
When looking at whether to manage your Pay Per Click (PPC) in-house or employ a third party there are some fundamental questions you should be asking. Below, Anicca’s PPC account manager, Darren Wynn, has summarised some of the key questions to help you decide on what is best for your organization. Job Spec Many companies…