Google Marketing Live 2023 took place on Wednesday, 24th May. It brought with it new announcements in the world of PPC. In case you missed any of the top announcements, then continue reading. We delve into all the top features coming to Google Ads, including the new AI-powered solutions. Google Ads, Google Marketing Live: Top…
Multiple ways to quantify your advertising spend in Google Ads with conversion tracking actions exist. Google phone call lead tracking is one of the key ways to measure your ads’ performance by tracking phone calls. Google website phone tracking uses Google forwarding numbers to measure the performance of your call extension. When someone visits…
Welcome back, this month at Anicca I’m bringing you the latest PPC updates from April 2023. I am here to keep you up-to-date and ahead of the curve in all things Google Ads. PPC Updates – Google Ads Google is retiring 4 attribution models Custom columns released for manager accounts Asset group reporting in Google…
Are you looking to learn more about SEO & PPC keyword research? We’ve compiled a two-part guide to using keyword and keyphrase research for your PPC and SEO campaigns, covering everything from what keywords are and why they are essential to understanding search intent and combining short-tail & long-tail keyphrases. Read on to get…
Welcome back, this month at Anicca I’m bringing you the latest Google Ads updates from March 2023. I am here to keep you up-to-date and ahead of the curve in all things search, shopping, display and video. Google Ads Updates Google has rolled out business names, favicons and sponsored labels on desktop devices Simplified…
In Anicca Digital’s third episode of the #aniccast podcast, our host Ann Stanley (Founder & CEO of Anicca), chats with Matt Cocking (Digital Strategist), on the use of location targeting in Google Ads, to help you reach those local audiences. The discussion covers the different options available, such as location and keyword targeting, and how…
Welcome back, this month at Anicca we are brining you the latest PPC updates from January and February 2023. We are here to keep you up-to-date and ahead of the curve in all things search, shopping, display and video. Google Ads Updates Google applies updates to auto apply recommendation for removing redundant keywords Google Ads…
Top 7 Paid Media Certifications to Enhance Your Skills and Boost Your Career Hey there, fellow digital marketer! Are you looking to level up your paid media skills and boost your career? Well, you’re in luck! I’ve scoured the internet and rounded up the top 7 paid media certifications that are both accredited and available…
When it comes to PPC (Pay Per Click), otherwise known as Paid Media or Paid Search it can quickly become quite technical. We are here to help you answer those burning questions and debunk some common misconceptions around PPC. What is PPC? PPC stands for Pay Per Click. It is a form of online advertising,…
We are back again to share the top PPC updates in November. We share the new PPC features and releases and help you to uncover how these will impact your campaign. Don’t miss the key takeaway actions from each update. Our top PPC updates will cover: New features for Performance Max campaigns The retirement of…