The Future of PPC: Getting More From Google Shopping in the AI Era
Master Google Shopping optimization in the AI era. Practical strategies for product feeds, campaign structure and performance.
How Intelligent Offers Are Revolutionising eCommerce Profits
At EPIC25, Dan Bond, from RevLifter, presented compelling evidence that challenges everything we thought we knew about promotional strategy. Their research, spanning thousands of customer journeys and developed in partnership with IMRG, reveals a stark truth: most brands are leaving a lot of revenue on the table through poorly targeted, margin-eroding discount strategies. The solution…
Amazon 2025: Why Conversion Beats Volume in the Marketplace
The Amazon gold rush is over. In its place lies a more sophisticated, more challenging, yet ultimately more rewarding landscape where success belongs to those who understand a fundamental truth: converting better trumps shouting louder every single time. At EPIC25, Emma Bagley from ZEAL Agency delivered a masterclass in navigating Amazon’s evolved ecosystem—one where rising…
The Death of PPC: How Agencies Must Reinvent Themselves for AI
From button pushers to campaign builders. Explore how Sem, Producthero, sees the future of PPC and paid activity with the integration of AI.
Using Facebook Lead Generation Ads to Grow Your Business in 2024
Using Facebook Lead Generation Ads to Grow Your Business in 2024 Have you ever thought about using lead generation campaigns in Facebook Ads? I thought you’d say that… forget everything you know/ don’t know and bookmark this blog, you might need it again later… Want to skip to the good bit? Click the…
Top 5 Under-Utilised Features in Google Ads
In Google Ads, a whole host of different tools can help you manage your campaigns better. While some tools, like the Keyword Planner tool, are well-used and known by most PPC marketers, other valuable tools often fall through the cracks. Or are not used to their full potential. In this article, I will share…
The Importance of PPC & SEO Integration
PPC and SEO integration will allow you to enhance your performance and streamline your tasks. Both are both critical elements of any digital marketing campaign. However, very often they operate in silos. This can prove to be inefficient and you can miss out on crucial learnings to enhance the performance of each channel. When…
Social Media Updates: July Roundup
Threads – A launch like no other! Threads, the brainchild of Meta, has taken the social media industry by storm, reaching 100 million users in just five days! This quick success is largely due to an existing audience and easy sign-up through your existing Instagram profiles. So far, so good. It’s very much like…
What’s New In PPC: PPC Updates June 2023
June 2023 was a big month for PPC updates, with many new features and changes announced. Read on to hear about the key changes that will have the biggest impacts (positive or negative) on your accounts. Summary of PPC Updates June 2023 The end of Google Universal Analytics Brand exclusions for Google Performance Max…
How to set up branded content ads
Branded content ads are a reasonably new addition to Meta’s advertising offering. This blog will discuss how to set up ads using the feature. To bring some background. Branded content ads allow you to advertise content in partnership with another page. This can be another business or an individual. It, therefore, works well…
