What is JavaScript? The 5th most popular programming language in the world, according to inc.com, that is used to program (i.e. change, manipulate things…) in web browsers and servers. A couple quick facts about JavaScript: It has nothing to do with Java. They are two different languages (long story…) It was originally developed to run…
“By removing a few of the older stems completely you allow in light and also encourage the production of more youthful stems that will carry a generous crop of flowers.” Alan Titchmarsh As any avid gardener will tell you, pruning is an important part of stimulating growth in a well-tended garden. And content pruning is an…
Determining the cost of SEO is a minefield! Whilst cost shouldn’t be the primary deciding factor in choosing your SEO agency (find out more about our SEO services) it is a key consideration. With prices being quoted at an hourly or daily rate as well as monthly retainer rates, one-off project prices and pay on performance,…
Turning a ‘yawn’ into ‘awe’: idea generation and content strategy for ‘dull’ industries When I first started learning about SEO, I quickly discovered my mates are not that interested in the most recent updates to Google’s algorithm. That’s because, in some people’s eyes, SEO is a bit boring. Wild, right? I think SEO is fascinating. It’s…
Over the last few years, the term ‘SEO’ has become more prominent within the business and marketing industry. A few years ago, if you mentioned SEO to someone they would simply look at you with a glazed expression. Nowadays, people have a rough idea of what you’re talking about and it’s not just something ‘to…
Content marketing can be used to support every aspect of SEO, and while on-page and technical SEO are both extremely important when increasing organic traffic, off-page SEO can often end up getting ignored. This is often due to the ‘build it and they will come’ attitude which is still prevalent in a lot of content…
93% of all online experiences start with search engines. If you haven’t optimised your website, you will struggle to rank in search results. So, the big question is, how do you improve your positions and click-through rate from search results pages? 1. Choose Relevant Keyphrases Before you can begin to optimise your website you first…
Why Is Content Marketing Important? Content marketing is important as it instils confidence in the brand by demonstrating expertise, authoritativeness and trustworthiness and better satisfying users search needs. This, in turn, drives increased conversions and content marketing is also a core component of link earning strategies. As a fast-growing and highly effective marketing channel, businesses…
Yesterday Google took to their Webmaster Central blog and announced it was starting to roll out mobile first indexing after more than eighteen months of testing and experimentation. In short, where Google has previously crawled and indexed the desktop version of your website, it will now use the mobile version of pages for indexing and…
For local businesses, getting found for local searches makes a huge difference to store footfall, website visits and ultimately, conversions. If you own a cafe or a restaurant and someone in the area searches for ‘cafes’ or ‘restaurants’, then Google will display the businesses geographically closest to them. So, how do you ensure that your…